A/B Testing For Your Business in 4 Easy Steps

Looking to create a perfect landing page for your business website? If you want people spending money at your virtual storefront, here are 4 A/B testing steps growth hacker Ehsan Jahandarpour takes to do just that.

A/B testing works by splitting website traffic between two variations of your landing page. By randomly showing the two variants to visitors you can see which page gives you the better conversion rate (which is, in most cases, visitors to costumers).

Here are four steps to implementing A/B testing for your business:

1. Data is Crucial

A/B testing begins and ends with data. To start, hypothesize what you think is causing low conversion rates. Analytical tools such as Hotjar and Crazy Egg can help, as you will ultimately need to find out exactly what parts of your website are receiving the most interest.

Identifying these areas will illuminate what works best (and what doesn’t work). Your goals will be based on your understanding of this information, but remember that knowing what you want for your business is also absolutely necessary at this stage.

2. Make a Hypothesis Based on Clear Goals

There are various goals for the outcome of A/B testing. You may want to see what colors users prefer, or even where the checkout buttons should be located in order to maximize the number of clicks.

Whatever your goals are, use the data from the first step to inform how best to reach them. This part works just like grade school science: make a clear hypothesis, and gather data. Once you have some data, think about how to best guide further experimentation to enhance effectiveness.

3. Make your Variations and Split Your Traffic

Here’s where the fun begins. Conduct an A/B test by creating two versions of your landing page based on your hypothesis. Split website traffic so that users randomly encounter one of two website various. Afterward, compare the two sites to see which version attracts greater interest and how.

As the stronger version emerges, you’ll have the answer to your hypothesis.

4. The Stronger Variant Will Emerge

Once you get results, analyze that data to find out any significant differences between the two landing page versions. Like at the races, bet on the horse you know runs the best.

Any significant differences in the site statistics are worth noting. Assess the data from both versions much like you did before creating the A/B pages. Now you know what to look for, and the resulting version of your website will be suited for your ideal customer.

A/B testing is a growth hacking tool that is leading businesses to success. If your website needs help attracting the right customers, A/B testing can achieve that goal.