Marketing 8 min read

4 Reasons why you Should Create Original Content

Sammby /

Sammby /

Main Original Content Takeaways:

  • Original content refers to any kind of material produced in a manner that’s never been made before.
  • Originality plays a crucial role in any content creation strategy.
  • High-quality original content can help improve your page’s search ranking.
  • Producing unique and relevant content can boost your credibility and help you establish yourself as an industry expert.
  • Publishing smart, entertaining, and informative content can increase your website engagement.

To date, there are over 1.7 billion websites on the Internet. With that figure, ranking on Google SERP and other search engines is no easy feat. But keep in mind that while getting to the first page of SERP might take some time, it is achievable.

Yes, it is possible, even for new websites. Aside from a solid SEO strategy, you need to ensure that the pieces of content you’re producing are informative, engaging, and most of all – original.

In this post, we’ll walk you through the process of creating original content and discuss why it is important to your SEO strategy.

What is Original Content?

Original content refers to any kind of material – be it in text, video, or other forms of media – produced in a manner that’s never been made before. For instance, a blog post is deemed original if it’s never been published online in the past. Originality plays a crucial role in your content creation strategy. It is the first step in creating high-quality content that’s relevant and informative.

Original content also sets your website apart from other sites, and even affect the kind of traffic that you might get.

Content is king. And, to improve your site’s search ranking, you must ensure that your content is fresh, relevant, and original. The problem is the latter is hard to find or produce.

Unique ideas are hard to come by, especially in highly competitive niches.

Currently, content creators and publishers resort to publishing a different view or opinion of content that’s already been posted, purely to stand out from the crowd. Some also use software applications, like INK, to improve the uniqueness and relevancy of their content.

If you want to reproduce published content, ensure that you make yours unique. Add your own ideas, and do not copy the content as is. As long as your post won’t exist in the same form as your source or from anywhere on the Internet, it could be considered original content.

If you want to check your creation for any sign of plagiarism, you may use tools like Copyscape. This will scan the web for any content similar to yours and help you revise your post and make it more unique.

Now that you know what original content is, let’s take a more in-depth look into the reasons why it is essential.

Why Original Content is Important

A man typing on his laptop
Content is king. And, to improve your site’s search ranking, you must ensure that your content is fresh, relevant, and original. | mohamed_hassan/

We can’t emphasize this enough: original content is important to the success of your SEO strategy. With billions of blog posts and campaigns being launched every day on the web, being unique could be one of your best weapons. Original content can be your site or company’s competitive advantage. If you’re still asking why, here are the specifics:

1. Improve Search Ranking and Link Building Efforts

Creating original content is one of the essential parts of a successful SEO strategy. There are billions of pages of content out there, and your content will determine your online visibility and SERP ranking.

As a digital marketer or content creator, you should know how valuable content is, not just for your website but in your marketing campaigns as well.

Furthermore, you may also use your content to earn powerful backlinks by contributing them to reputable online publications. However, high domain authority sites only accept informative, relevant, and unique posts.

That said, if you want to improve your search ranking and get high-quality backlinks, make sure that you only produce high-quality original content for your site or when doing guest posting.

2. Establish Authority and Increase Credibility

Delivering unique, high-quality content about topics that people within your industry rarely talk about could give you a significant edge. This content strategy will enable you to demonstrate your industry knowledge, helping you increase your credibility along the way.

Content that proves your skill and expertise will show everyone that you have a perfect understanding of the trends that affect your industry and that you’re thinking outside the box. This will enable you to position not just yourself but your brand as an industry leader and authority.

Original content about the products or services that you offer will let people know about the kind of work that you can do for them. Use content to establish your authority and to give your target audience a glimpse of what is in store for them should they choose you.

3. More Social Shares and Comments

The best way to increase your website engagement is by producing smart, entertaining, and informative content.

Keep in mind that a well-researched article that provides valuable information to readers is more likely to be shared on different social media platforms than just basic, run-of-the-mill copy. This kind of content also keeps people interested enough for them to leave comments or suggestions.

In a time where clickbait and deceiving posts are everywhere, it’s almost hard to come across high-quality content. So, when people encounter valuable content, they not only read and absorb it, they also make it a point to share it with their friends and family members.

4. More Mentions from Media and Influencers

Last but not least, original content would help you gain more mentions from media and influencers.

Again, if you’re able to establish yourself as an industry expert through your content, people from all walks of life, including celebrities and influencers, might notice you and your brand. Mentions from renowned personalities or websites could significantly increase your site traffic and social media following.

Aside from that, it could further cement your position as an expert in your chosen niche. It could also increase your chance of getting quality links from well-establishe, high-authority sites.

Again, producing high-quality original content is no easy feat. It requires tons of research, time, and effort; especially if you’re new in the marketing or content creation industry. However, if you think about the exceptional benefits that you will get from your content, you will realize eventually that it’s worth it.

How to Create Original Content

An image showing hands typing on a keyboard. The word content is flowing out of the keyboard.
Creating original content is one of the essential parts of a successful SEO strategy. | Geralt/

Producing “content” might be relatively easy for you. Perhaps, right now, your brain is drowning in content ideas. And may be right this very moment, you are so eager to get them out in the open. But while generating content could be a walk in the park for you and other people, making it original – in every sense of the word – is a totally different thing. You don’t want your post to end up as a copycat version, right?

If you are struggling to create original content, here are some of things that you can do:

Use Your Target Audience’s Data

If there’s one person who knows what your target audience’s interests are, it is you. Through analytics tools like Google Analytics, you can easily see what topics or pages attract the most traffic.

Using this data, you can come up with a solid content creation strategy that will allow you to produce original content tailored for your audience.

Take Advantage of Content Creation Tools

Producing original content may be challenging, but it’s not as difficult as it was 10 years ago. This is primarily due to numerous content creation tools that make life easier for us.

For instance, there’s INK, an AI-powered writing editor that not only ensures every piece of content is original, but also relevant to readers.

INK offers smart recommendations in real-time. And its topical relevance feature will give you access to other related topics that you can cover to make your piece more comprehensive.

Leverage Your own Experience

Your experience is unique to you and telling it from your own perspective can make it shine through.

For instance, thousands of people visit Paris or Disney Land every year. You might have gone to one of these popular destinations. But it doesn’t mean that you and the other people who went to those places share the same experience.

Take advantage of every chance to tell your story.

Share your thoughts or the lessons that you learned from you experiences in life. It’s not only a perfect opportunity to create original content, you can also use it to boost your engagement.

Add Images and Other Visual Elements to Your Content

Adding images and other visually appealing elements to your content can significantly boost its originality. Include images or videos that compliment your writing.

Much better if you are going to use graphics that you created or add photos and media that you’ve taken personally. Your content will not only look unique, it will also look more interesting and shareable.

Wrapping Up

Generating original content is not as intimidating as what you believe. Yes, it could be difficult, but if you follow the tips that we shared on this post, you’ll start producing high-quality, unique content in no time.

Read More: Content Is King: Why Content Is Vital In Digital Marketing

First AI Web Content Optimization Platform Just for Writers

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Chelle Fuertes

Chelle is the Product Management Lead at INK. She's an experienced SEO professional as well as UX researcher and designer. She enjoys traveling and spending time anywhere near the sea with her family and friends.

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    Hifza Yousafzae Khan June 09 at 1:36 pm GMT

    Hey Rechelle, Amazing Post. Content is very important as someone said that content is king for any website so we should use original content.

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