Marketing 3 min read

4 More Social Media Analytics Tools to Maximize Engagement

Social media analytics can help you understand which content strategies work best and therefore help you maximize engagement.

JuralMin |

JuralMin |

You’ve spent a lot of time and money on your social media strategy but how do you know your efforts are making the most impact?

Having the right social media analytics tools to measure the results of your efforts means you get to find out which strategies are working and which ones aren’t–all on the go.

Whilst Facebook, Twitter, and almost all social media platforms provide some form of analytics tools, they hardly answer the questions we have.

However, there are tools out there that can.

For this reason, we’ve put together four of these awesome tools to help you find all the answers you’re looking for and eventually maximize engagement on your social profiles.

4 Social Media Analytics Tools to Maximize Engagement

1. Buffer

Buffer Analytics Dashboard

In addition to scheduling posts across multiple social channels, Buffer also provides you with all the major engagement statistics for every post you make via the app.

You can easily tell which of your posts are getting more engagement by looking at the buffer stats. To make things even better, there’s an option to sort posts by popularity.

All these are available to use for free if you only connect one account per platform and schedule up to 10 posts per account.

2. TweetReach


One of the most straightforward analytics tools for Twitter is TweetReach.

Simply type in a hashtag, twitter handle or keyword and TweetReach returns with a detailed report on reach, contributors, exposure, and activity around your query.

3. SocialRank

Social Rank Report Dashboard

SocialRank allows you to manage and analyze your Instagram and Twitter followers.

With SocialRank, you can easily see the influencers following your account, the ones engaging and how many times they’ve engaged with your content.

Also, it provides a summary of the profiles of everyone who follows you. This is very useful in finding accounts who have similar interests as you for co-marketing partnerships.

4. Simply Measured

Simply Measured

If you have deep pockets, Simply Measured is for you. A bit pricey but completely worth it. Their product, Social Analytics provides you with a complete picture of all your social media efforts.

With Social Analytics, you can easily measure and analyze daily engagements on your social media profiles with a unified cross-channel view.

Additionally, you can see how your social media presence compares with your competitors and also uncover their winning strategies.

What tools are you currently using to measure your social engagement?

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Comments (3)
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  1. Sarah August 08 at 4:07 pm GMT


    Thank you for the TweetReach by Union Metrics shoutout. We appreciate it!

    – Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine Makers of the Union Metrics Social Suite & more

  2. Clara Taylor January 30 at 12:09 pm GMT

    Thanks for the useful tools. For Instagram analytics I use Iconosquare to monitor my Instagram account and Snoopreport to track other users actions on Instagram as likes, comments and follows.

    • Profile Image
      Brett Forsberg January 30 at 9:32 pm GMT

      Thanks for sharing, Clara! We’ll definitely take a look at Iconosquare and Snoopreport. You can never have too many Instagram analytics tools. We’re also very glad you find these tool recommendations useful. Have a great midweek!

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