Marketing 3 min read

4 More Social Media Analytics Tools to Maximize Engagement

JuralMin |

JuralMin |

You’ve spent a lot of time and money on your social media strategy, but how would you know if your efforts are making the most impact?

Having the right social media analytics tools to measure the results of your efforts means you get to find out which strategies are working and which ones aren’t–all on the go.

While Facebook, Twitter, and almost all social media platforms provide some form of analytics tools, they hardly answer the questions we have.

However, there are tools out there that can.

For this reason, we’ve put together four of these excellent tools to help you find all the answers you’re looking for and eventually maximize engagement on your social profiles.

4 Social Media Analytics Tools to Maximize Engagement

1. Buffer

Buffer Analytics Dashboard

In addition to scheduling posts across multiple social channels, Buffer also provides you with all the major engagement statistics for every post you make via the app.

You can quickly tell which of your posts are getting more engagement by looking at the buffer stats. To make things even better, there’s an option to sort posts by popularity.

All these are available to use for free if you only connect one account per platform and schedule up to 10 posts per account.

2. Union Metrics

Social media analytics from Union Metrics
Image grab from Union Metrics website

One of the most straightforward analytics tools for Facebook, Twitter, and Instagram is Union Metrics.

Union Metrics takes pride in its social analytics solutions that can help you to reach your target audience and build your business through social media.

3. SocialRank

Social Rank Report Dashboard

SocialRank allows you to manage and analyze your Instagram and Twitter followers.

With SocialRank, you can easily see the influencers following your account, the ones engaging, and how many times they’ve engaged with your content.

Also, it provides a summary of the profiles of everyone who follows you. This is very useful in finding accounts that have similar interests as you for co-marketing partnerships.

4. Sprout Social

UI Reports Tag Sprout Social
Image grab from Sprout Social

If you have deep pockets, Sprout Social is for you. A bit pricey but completely worth it. Their product, Social Media Analytics, provides you with a complete picture of all your social media efforts.

With Social Media Analytics, you can easily measure and analyze daily engagements on your social media profiles with a unified cross-channel view.

Additionally, you can see how your social media presence compares with your competitors and also uncover their winning strategies.

Read More: Here’s What You Can Do To Get More Social Media Shares

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Comments (5)
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  1. Sarah August 08 at 4:07 pm GMT


    Thank you for the TweetReach by Union Metrics shoutout. We appreciate it!

    – Sarah A. Parker
    Social Media Manager | Union Metrics
    Fine Makers of the Union Metrics Social Suite & more

  2. Clara Taylor January 30 at 12:09 pm GMT

    Thanks for the useful tools. For Instagram analytics I use Iconosquare to monitor my Instagram account and Snoopreport to track other users actions on Instagram as likes, comments and follows.

    • Profile Image
      Brett Forsberg January 30 at 9:32 pm GMT

      Thanks for sharing, Clara! We’ll definitely take a look at Iconosquare and Snoopreport. You can never have too many Instagram analytics tools. We’re also very glad you find these tool recommendations useful. Have a great midweek!

  3. Profile Image
    Mantha Goloi February 24 at 11:14 am GMT

    Great article, thank you for sharing! I would like to suggest another tool that could be included in this list, Mentionlytics. It’s been a while since I started using it and I can tell for sure that is worth trying it in the 14 day free trial that is offered. It has many data sources and quite a lot of features like Top Influencers, Publisher, Share of Voice and many more to discover!

  4. Profile Image
    Kate Finch July 20 at 5:25 am GMT

    Thank you for sharing all these informative tools. As you are talking about analytics tools I would like to introduce a. It is an amazing twitter analytics tool which can track any hashtag or account mention and provide a complete data report with useful metrics. You can also check it out and give your valuable feedback. It would be grateful for me.

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