Marketing 3 min read

4 Tools to Help you Monitor Your Brand Mentions | |

Want to know what people are saying about your brand online and on social media?

We’ve put together the tools to help you do just that.

Knowing what’s been said about your brand is important in a lot of ways.

Brand monitoring means you know how your customers and potential customers feel about your product and/or services.

This practice will help you determine which marketing strategies are most effective. It will help you monitor brand crises and competitor activity as your customers are the best indicators of what’s trending.

Therefore, it’s important to pay close attention to the public discussion of your brand.

This can be very time-consuming without the right tools in place.

But, don’t worry!

We’ve put together the tools to help you streamline this process. Each of these tools can be used on their own or in conjunction, just make sure you’re familiar with all of them.

Here are 4 Tools to Help You Monitor Your Brand Online:

1. Mention

Mention monitors over 1 billion sources across social media, forums, blogs, online communities, and websites to help keep you on top of all your brand mentions in real time.

With Mention, you can set up alerts for your brand name, your products, competitors and any other keywords you may want to track.

It’s also possible to respond to mentions directly from the app which makes it very useful and convenient for maintaining an active online presence.

Mention offers a 14-day free trial. Upon expiration, you can choose from one of their three paid plans depending on your needs.

Mention homepage
Monitor your brand anywhere online | Mention
Monitor Your Brand Mentions Online with These 4 ToolsClick To Tweet

2. Hootsuite

Hootsuite is one of the most popular free social media management and listening tools out there.

This tool works with over 35 social media platforms including Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+.

Though Hootsuite is mostly known for its social media management features, it’s monitoring feature is very useful for keeping tabs on your brand on social media.

With Hootsuite monitoring, you can track your brand, competitors and specific keywords or phrases for opportunities to engage.

Hootsuite website screenshot
Monitoring Filters | Hootsuite

3. Brandwatch

Brandwatch is a very powerful enterprise-level brand monitoring tool. Brandwatch pulls current, historical and locational data from over 90 million sources across the web to give you instant access to all conversations that are relevant to your brand.

With Brandwatch, you can monitor your brand on both social media and every corner of the Internet. This is great for reputation management.

Example, if a customer makes a bad review about your product on a website, Brandwatch will alert you and you can address the issue accordingly.

4. Buzzsumo

Buzzsumo is not only great for content research, it’s also very useful for monitoring your brand on the web.

Very similar to Mention, Buzzsumo monitoring allows you to set alerts for your brand, competitors, relevant topics and even track the latest backlinks to your website.

The tool has a very simple interface which makes it fairly easy to use. You can test it with their 14-day free trial and if you like it, you can purchase one of their paid plans which start at $79.
Buzzsumo website screenshot


Have you been monitoring discussions around your brand online? What tools do you use?

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Comments (2)
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  1. pankaj_infoshore November 14 at 8:04 am GMT

    You can also consider adding @socialertdotnet to track twitter brand mentions

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    Kate Finch July 21 at 12:53 pm GMT

    Great tool you have written in your post. I would like to introduce one more twitter research tool that is TrackMyHashtag. It is the best to track any hashtag, keyword or mention.

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