Marketing 5 min read

5 Ways to Save Time in Your Content Creation Process

If you're looking for ways to save time in your content creation process, consider these tips and resources gathered from professional experience.

Eakachai Leesin |

Eakachai Leesin |

As a content creator, you understand the tremendous amount of work that goes into completing a single piece. Every step of the way is time-intensive.

From idea generation to writing headlines to researching to finding the perfect image, time must be spent wisely.

Not to complain, but in a world where time is money, we don’t want you to leave a lot of money on the table.

time is money
Parks and Recreation |

In this article, we give you 5 ways you can save time in your creative process.

Using just one or two of these tips will save you a tremendous amount of time. You can thank Edgy Labs later.

Ways to Save Time in Your Content Creation Process

1. Create a Content Calendar

Creating content is hard. Idea generation is equally difficult at times. The last thing you’d want to add to the creative process is brainstorming ideas on the same day as you’re piecing content together.

Always plan at least a month’s worth of content ideas in advance. We’ve already covered 7 Tools to Help You Generate Content Ideas. You should be able to generate enough ideas by employing these tools.

save time in your content creation
A view of our Coschedule content calendar here at EdgyLabs | | | WordPress | All Rights Reserved

Decide on a tool to organize your ideas. Coschedule is great. Next, add the sources you may need for your content into your calendar.

Knowing what you’ll be creating in advance means you can subconsciously program the content even before you start the actual creation.

Ultimately, this will save you several hours.

2. Structure Your Process

We all have different creative processes. Some of us create and edit on the go. Others prefer to work non-stop in one location and edit later.

Whatever your style may be, you must structure it in a way that is scientific and repeatable.

Structuring your process means you don’t do things randomly. You must have a clearly laid out plan of attack for effective content creation.

Edgy Shares 5 Ways to Save Time in Your Content Creation ProcessClick To Tweet

3. Automate Research

Every great piece of content starts with in-depth research. You want to give your readers the best possible content and not half-baked pieces with loosely asserted facts.

Researching for dozens of articles means sifting through countless sources, skimming through content and narrowing them down. This can take quite a bit of time even with the availability of great tools like Feedly.

What if there was a way to get this done with very little effort from you and no compromise on the quality of research?

the mechanical turk
The Mechanical Turk “Image of a copper engraving from Karl Gottlieb von Windisch’s 1783 book” |

With Amazon’s Mechanical Turk, you can have multiple workers complete Human Intelligence Tasks within a very short time and you only pay if you’re satisfied with the results.

What could have easily taken up to a whole day’s worth of work can be achieved in less than an hour.

4. Dedicate Time to Content

Content creation should be treated as a serious business. Don’t create only when you feel like it. You’ll end up procrastinating a lot.

Instead, set a particular time in the day to create. This should be when you think you’re most productive. It’s different for everyone.

It could be the morning for one creator and nighttime for another. Make sure you set a time that works for you the best, and stay consistent.

During this period, block out all distractions and focus only on the process. Put off the TV, leave your phone in a different room, don’t open extra tabs in your browser for Facebook and your favorite websites.

You’ll be able to achieve a lot in a very short time by working exclusively in your most productive hours.

5. Create an Improved Version of Existing Content

Creating original content is good but with millions of pieces of content being produced daily, there’s a good chance your content has already been produced in one form or the other.

For this reason, sometimes, you don’t need to reinvent the wheel.

With tools like Buzzsumo, you can easily find existing versions of your content idea. Find the most successful one and create a better version of it.

Read compelling content then create content out of the questions you have.Click To Tweet

What did the content miss? What comments were left by readers? Are the facts stated still true or have they been updated?

These questions and more will guide you to create an improved version of the piece.

Ultimately, your improved version should perform better than the existing version if promoted well.

What is your best productivity hack for creating content? We’d love to know.

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