Marketing 4 min read

7 Editorial Tools That Help Organize Your Content for Maximum Impact

If you haven't taken advantage of HubSpot or Coschedule on your blog or site, check out these editorial tools that help organize your content.

GaudiLab |

GaudiLab |

Edgy Labs presents you with 7 tools to help you better organize your content.

If you’re a content creator or part of a team that creates content on a regular basis, you’ll realize files can easily get scattered across company pretty fast if not organized properly.

Having disorganized files as a team often will slow down the whole content creation process. In contrast, having a properly organized process will help you produce better content in a faster and more effective manner.

It is important to streamline your content and we’ve put together the right tools to help you do just that.

Here are the 7 Tools to Better Organize Your Content:

1. Trello

The versatility of project management tool Trello makes it a great editorial tool for content marketing.

Homepage | Trello

Trello’s card system makes it easy to visualize and track the progress of tasks. You can easily tell which tasks are pending and which ones are complete.

There’s a further option to assign checklists to cards. This makes it possible to track percentage progress of tasks as well.

You can also create multiple boards for different aspects of your content marketing process. Example, you can have different boards for content creation and promotion and still be able to move cards across the different boards.

2. CoSchedule

Second on our list is CoSchedule, our personal in-house editorial tool. CoSchedule is a WordPress plugin that combines an editorial calendar with social media promotion capabilities.

A view of our Coschedule content calendar here at EdgyLabs | | | WordPress

With CoSchedule, you can schedule blog posts, add subtasks, assign to authors, and schedule them to go out to your social media profiles automatically once published.

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3. Asana

Founded by Facebook Co-Founder Dustin Moskovitz, Asana is another great project management and team collaboration tool to try out to better organize your content marketing.

Project Tracking | Asana | Homepage

Similar to Trello, you can create projects, add tasks, set due dates and track progress all with the power of Asana. The key difference is that Asana is less visual.

If you have a team of less than 15, Asana is free to use and costs $9.99/month per team member once you exceed that number.

4. HubSpot

A bit pricey at $200/month, HubSpot still remains one of the best tools out there to level up your content marketing endeavors.


All-in-One Inbound Marketing Software | HubSpot | Homepage

HubSpot is your one-stop shop for everything inbound marketing. It is a centralized hub of tools for content creation and optimization, SEO, social media marketing, and analytics.

Finally, HubSpot allows you to automate most of your content marketing.

5. Kapost

Kapost is another great tool that will allow your content team to work together seamlessly while giving you the power to visualize your whole content process as well.

Turn Content into Customers | Kapost | Hompage

Kapost also provides you with analytics tools to find out how each content you’ve put out is performing in terms of views, shares, clicks etc.

At a $3,500/month starting plan, Kapost is one of the most expensive content tools out there.

6. Google Calendar

Next is good ol’ Google Calendar. Google calendar is a simple yet effective way to create an editorial calendar.

Google Calendar | Edgy Labs

By simply creating to-dos as events and inviting your team members to them, you can use google calendar as your free editorial tool.

7. Brightpod

Last but not least, Brightpod! Like most of the project management tools we’ve discussed, Brightpod lets you create projects, subtasks, assign deadlines and also visually track the progress of projects.

Project Management Tool | Brightpod | Homepage

What;s more, you can also automate repetitive tasks by creating workflows from them and applying them to future tasks.

What’s unique about Brightpod is that each team member gets their own dashboard which still syncs across all relevant dashboards where their input is required.

In addition to being a project management tool, Brightpod is also a time-tracking tool so teams are able to track in-app how much time they spend on tasks.

What other tools are you using to organize your content? Let us know in the comments.

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