Marketing 5 min read

7 Technologies Driving the Future of Social Media

13_Phunkod /

13_Phunkod /

Not all social media technologies were developed specifically for that purpose, but now many of them are driving the future of our contemporary society. 

Technology has changed our lives a lot in the past 10 years. The beautiful thing about the technology space is that it’s more of an ecosystem than solely a competitive market.

New technologies are created daily to complement existing tech thereby improving the overall usefulness of the existing tech.

Social media is no different. Social media has created the foundation for the development of several technological breakthroughs and innovations.

Even though some technologies started out without Social media as the primary use, they’ve still proven useful to the Social Media Universe.

In this article, we take a look at the seven technologies that are driving the future of Social Media.

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7. Biometric Facial Recognition

facial recognition
Corepics VOF }

Facial recognition technology is capable of identifying and verifying any individual by simply comparing a live capture or digital image of their face with a stored record. Currently, facial recognition systems are being used for security purposes mostly but gradually expanding to other applications.

Last week, Apple introduced facial recognition as a new unlocking feature for the iPhone 8 and X.

Already, this technology is being used by Facebook for suggesting to users the people to tag in their photos. It won’t be long before it’s being widely used in multiple features on social media.

6. Mind Reading

The ultimate goal of mind-reading technology is to be able to control our phones, computers and other gadgets with nothing but our minds.

Once this technology advances, we should be able to write this article without pressing any keys on our computers or tweet without actually holding our phones.

Facebook already has 60 people working to make this a reality.

5. Radio Frequency Identification Tags

RFID tags are scannable microchips that are embedded in multiple forms of identification documents and consumer products in general.

With RFID tags, companies are able to track products from the time of production to ultimate sale.

Combined with Near Field Communication (NFC) wristbands, brands are using RFIDs to carry out social-media events with check-in, “like” and photo-sharing options.

4. Intelligent Personal Assistants

google homes
Google Home Smart Speaker |

Pioneered by Apple’s Siri, almost all tech giants have now created AI personal assistants. Amazon has Alexa, Google revamped its Google Assistant in 2016 and Microsoft has Cortana.

Intelligent Personal Assistants allow us to perform several tasks like requesting Uber or ordering stuff online.

Already, it’s also possible to control certain features on social media with these artificial intelligence programs. As the technology advances over the years, we should see new revolutionary ways of using social media with our personal assistants.

3. Motion Detectors

Motion detectors simply detect the movements of objects and people–you’re probably used to them in building and home security, flood lights, and so on.

Their usefulness really lies in how they’re incorporated into security and automation systems.

With motion detectors, it’s possible to turn on the lights or heater as soon as you enter a room without actually pressing a switch.

Gradually, through IoT technologies, we are beginning to see an expansion of its application into use on social media and the Internet in general. Imagine a scenario when you walk into a room and a motion detector starts up your computer, reads out the recent activities of your closest friends, and keeps you apprised of any recent news developments.

Your movement alone would be enough to connect you with the social media world.

2. Virtual Reality

Facebook CEO Mark Zuckerberg
Facebook CEO Mark Zuckerberg holds a pair of the touch controllers for the Oculus Rift virtual reality headsets on stage during the Facebook F8 conference in San Francisco, California April 12, 2016. REUTERS/Stephen Lam – RTX29NVZ

Possibly the most interesting Social Media technology could be Virtual Reality (VR). It is one of the technologies making waves around the tech world.

Virtual reality allows developers to artificially create simulations and real-life situations or experiences. Coupled with a virtual reality headset, users are immersed into these simulations in a way that makes it seem it’s actually real.

Whilst VR is mostly used for video games, there are other great use cases. There are even rumors about a possible first Hollywood VR movie.

Facebook already has a VR dedicated app called Spaces and camera maker Red is also set to release the first VR smartphone called Hydrogen One.

Creating virtual spaces to interact with others could very well be the next social media revolution.

1. Augmented Reality/Mixed Reality

IKEA AR Catalog |

Number one on our list is Augmented Reality and Mixed Reality.

Made popular by location-based game Pokémon GO, Augmented reality combines virtual and the real world.

Example, Augmented Reality makes it possible to visualize how a couch will look in your living room by simply hovering your smartphone over the empty space.

Mixed Reality also merges virtual and the real world to create new environments and visualizations.

The key difference is that you don’t need a smartphone but rather a Mixed Reality glasses. Magic Leap, a Mixed Reality startup is currently working to release their first prototype.

We these 7 technologies, we can only envision exciting times ahead for Social media!

Which of these technologies do you think will really change how we use Social media in the future?

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    so well

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