Marketing 4 min read

7 Tools to Boost Your Content Marketing Strategies

Edgy Labs brings you 7 tools to boost your content marketing strategies including SEMrush and Buzzsumo and how best to utilize them.



Content marketing takes a lot of time and effort. Most content marketers spend twice the time to create promotional material as they take to create the content itself.

With the right tools, you can improve your content marketing efforts drastically. In this article, Edgy Labs provides you with 7 tools to take your content marketing to the next level.

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1. Canva

Canva Screenshot

Visuals play a key role in content creation and promotion. Good content must have good accompanying images. Previously, there was a need to hire a dedicated graphic designer for your marketing and content images.

Thanks to Canva, inexperienced designers can now create high-quality professional-looking images. Canva provides a wide range of design templates for multiple purposes. With Canva, you can create 3 great images in under 30 mins. Yes, it’s that easy!

Use Canva to create images to take your content marketing to the next level.

2. Sniply

Sniply Hompage

Every marketer knows the importance of sharing high-quality content with your audience. This means you may share content from other sources with your fans or readers. Sharing third-party content means their site will receive the traffic you drive and not yours. This is where Sniply comes in.

Sniply lets you add a custom call-to-action to every link you share. This means you can attach a link to your website, social channel or lead magnet to the content you share. This way readers will discover your site organically as they read content.

3. Buzzsumo

Buzzsumo search results

Buzzsumo lets you find the most shared content in your niche. With Buzzsumo, you don’t need to reinvent the wheel. You simply plug in keywords and it returns a list of most shared articles with those keywords.

In addition to providing you with the most shared content, you also get the list of people who shared the articles. This list includes influencers. With this list, you have people that are likely to share your content as well.

Simply reach out to these people once your content is ready and they might even share your content.

4. SEMrush

Semrush homepage

SEMrush is a keyword research tool. SEMrush lets you discover keywords your competitors are ranking for both organically and paid.

All you need to do is enter your competitors’ website URL and SEMrush will return with a list of keywords driving traffic to your competitors’ site. Even with a free registered account, you can see up to the top 10 keywords of your competitors.

You can start targeting these keywords strategically as well.

5. Buffer

Buffer schedule post

One thing you want to avoid in your social marketing strategy is randomness. Never post randomly to your Social Media pages. Consistency is key. This way your fans know when to expect your posts and your posts will likely get more engagement.

With Buffer, you can set up a posting calendar for multiple social media channels. You’ll be able to schedule posts in advance and they’ll go out automatically at set times.

Buffer helps you achieve consistency in your social content marketing strategy.

6. Mailshake

Mailshake homepage

Cold emailing is a necessary evil in content marketing. We use cold emailing to achieve a lot of things. From getting influencers to share a new piece of content to getting backlinks to our blog.

Mailshake makes cold emailing easy and more effective. With just a google account, Mailshake provides you with proven templates, assists you in finding contact information and also a way to track clicks and replies.

Mailshake costs $9/month per person.

7. Zapier

Zapier Homepage

Zapier lets you automate workflows. Zapier integrates over 300 web apps to automate tasks between them.

Once you’ve defined a sequence of workflows for your content marketing strategy, you can use Zapier to automate this process. This way you only perform one action and Zapier takes care of the remaining sequence.

Zapier is very useful for scaling content marketing efforts.

Thank for checking out 7 Tools to Boost Your Content Marketing Strategies.

Which of these tools are you presently using in your content marketing strategy? What other tools are you using? Share them with us.

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Comments (2)
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  1. IiloniKumaro July 17 at 11:38 am GMT is one more deserving player in the competitors’ research space, which
    has very useful SERP analysis features for organic and paid strategies,
    and smart outlet of budget and resources. Good alternative worthwhile
    paying your attention which is much cheaper (about half of Semrush’s
    cost) but performs similar functions.

  2. Joe C August 29 at 8:22 pm GMT

    Canva rocks. It’s now my go to image editor. I’m no artist and it’s allowed me to easily create images for my blog. Also, I love their business model of selling stock photos – most are $1. It allows their users to support them even if they don’t want to go all in with a subscription.

    Hopefully, my new tool Sharey will make your list next time you do a roundup. It’s a social media marketing tool that adds a CTA to social media posts. Where Sharey is different the Sniply is that the CTA is presented over a distraction free version of the shared content (think Pocket) so that the CTA doesn’t get lost within all the other chrome on a site.

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