Apple is Switching its iPhones To OLED Displays

Apple is slowly switching its flagship smartphones to OLED. From the iPhone X to the more recent X Max, the company appears to be adopting the superior display. But, not altogether.

Due to the high cost of OLED displays, Apple’s budget iPhone XR retained the Liquid Crystal Display. However, recent reports suggest that this could change in the coming year.

According to The Wall Street Journal, Apple is expected to completely dump LCD screens for OLED for its 2020 iPhones.

Similar rumors that have popped up on the internet in the past have proven false. What makes this time different, you wonder?

Apple may have legitimate reasons to switch to OLED displays this time, and here is why.

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OLED Encourages Flexible iPhone Designs

Although Apple can literally create flexible iPhones from OLED screens, that’s unlikely to happen anytime soon. Instead, the tech giant is expected to explore other different design options that OLED offers.

Not only does it liberate users from the traditional rectangle shaped designs, but it also presents an opportunity to create curved iPhones. In addition, Apple could finally bring Touch ID back by using the touch-integrated OLED screens.

But, this leads to another question — why didn’t apple switch to OLED earlier?

With all the benefits that this display offers, you have to wonder why the tech giant hasn’t completely switched. After all, Samsung, Google, and LG already did.

While various tech enthusiasts have different speculations, the most logical reason remains demand and supply.

Apple essentially created the budget iPhone XR for the largest smartphone market in the world, China. So, it was supposed to be the best-selling iPhone model in the world.

In a typical Apple-like manner, the tech giant used the cheaper LCD screen to increase price margins. Unfortunately, the strategy didn’t work. The company’s expected revenue dropped by $9 billion, and weak sales in China took most of the blame.

Now Apple is begrudgingly adopting the OLED screens to keep up with the competition. Unfortunately, it may not be enough to impress consumers.

Is Apple starting to move from an industry leader to a copycat franchise?