Google is introducing more placement options for its app ads. Currently, you’ll find Google ads on the Play Store, ...
If there's one issue that the majority of marketers face today, it's tracking their content marketing metrics. Seasoned ...
According to a recent report, Facebook is rebranding its other two platforms, Instagram and WhatsApp, to include its nam...
In a publication in the Journal of Marketing, a team of researchers from Germany examined how purchasing gifts can promo...
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