Main Takeaways:
- Copywriting is the act of writing content that sells products and services.
- A copywriting sample can include a sales letter, blog post, script, and social media post.
- You can learn copywriting by shadowing an industry expert or taking an online course.
- Free courses include Hubspot Academy Copywriting, Conversion Copywriting 101, The Landing Page Conversion Course, etc.
- Paid classes include The Accelerated Program for Six-Figure Copywriting, Creative Circus Copywriting Program, The Copywriting Course, etc.
About 64 percent of B2B marketers outsource their copywriting needs. However, with more businesses switching to digital marketing due to the coronavirus pandemic, the demand for copywriters has skyrocketed even more.
Since copywriters require a blend of persuasion, psychology, advertising, and sales, you can’t become one overnight. But, you can always take an online course.
What is Copywriting?
Copywriting is the act of writing content — pages, ads, promotional materials — for products or services. It attempts to convince customers to buy or take certain actions. So, copywriters usually have to create content such as sales letters, blog posts, script, and social media posts. In line with these content types, copywriting exists in various forms.
These include:
- SEO copywriting
- Marketing copywriting
- Direct response copywriting
- Brand copywriting
- Technical copywriting
Along with working in marketing agencies, copywriters can freelance or work in an organization’s marketing department.
How Can I Learn Copywriting?
Ideally, an individual looking to become a copywriter would need a Bachelor’s degree in English, advertising, or marketing. And that’s still the case for in-house copywriters in many organizations. However, freelance copywriters can now learn the craft from mentors or online copywriting courses. What’s more, a lot of copywriting tools are now available for free online. The list includes tools like INK (an AI-powered SEO writing editor) and KWFinder (keyword research tool).
With that said, you must exhibit specific skills before considering a copywriting course. For example, you should already have a strong understanding of language grammar, punctuation, spelling, and editing. Also, a good copywriter has the right eye for research.
What are the Best Copywriting Courses?
One thing to consider when selecting a copywriting course is quality. You don’t want to waste time taking a wrong class, especially if it costs a fortune.
To help with your quest, we’ve provided an overview of the best copywriting courses in two categories — paid and free.
Free Online Copywriting Courses to Consider
1. Hubspot Academy Copywriting
Description: Hubspot offers various marketing and writing courses for free. These include lessons on content marketing, contextual marketing, email marketing, to name a few.
At the same time, you’ll also learn how to use the company’s proprietary software. It’s the perfect way for brand-new copywriters to begin.
Facilitator: Hubspot Academy
Course period: It ranges from 50 minutes to 4 hours, depending on the course.
2. Conversion Copywriting 101
Description: Conversion Copywriting 101 is a free video that features professionals discussing the fundamentals of copywriting. The experts include Joanna Wiebe, Lianna Patch, Sam Woods, and more.
Besides the necessary skills, the course also covers writing for landing pages, writing for Google Ads, and crafting headlines.
Facilitator: CopyHackers
Course Duration: No fixed period.
3. The Landing Page Conversion Course
Description: The Landing Page Conversion covers multiple marketing topics designed to help you understand how to persuade readers to take action. These could include making inquiries or purchases.
Students get eleven emails with video tutorials and teardowns of real examples. It covers how to write Call-to-Actions, landing page copy, lead capture forms, among others.
Facilitator: Unbounce co-founder Oli Gardner is the course facilitator. However, it also features digital marketing experts such as Peep Laja, Rand Fishkin, and Brian Clark.
Course Duration: No fixed period
4. Become A Copywriter Pro from Ground Up
Description: This 16-lectures copywriting course compiles some essential knowledge from various copywriting experts.
The course begins by explaining what copywriting is, before delving into what it means to be a good copywriter. Other sections of the class include “Finding your voice” and “Writing with clarity.”
Facilitator: Eduonix
Course Duration: Four hours
5. Gary Halpert’s Boron Letters
Description: Boron Letters is unlike the other copywriting courses on this list. That’s because it’s actually a book about copywriting — one of the best books ever written on the topic.
The book provides a basic understanding of customer psychology and how to influence it. It also offers a model to structure your writing for maximum readability.
Facilitator: Gary Halpert.
Course Duration: No fixed duration.
Paid Online Copywriting Courses to Consider
1. The Accelerated Program for Six-Figure Copywriting
Description: This web copywriting course is ideal for beginners that are looking to create a copywriting career.
Besides connecting with some top experts in the field, the course also includes an extensive copywriting training catalog. That way, you can build your skill and learn how the business works at the same time.
Since the course goes up to the Master’s Program for Six-Figure Copywriting, qualified copywriters can benefit from the course too.
Facilitator: American Writers and Artists Institute (AWAI)
Course Duration: No fixed duration limit
Price: $495
2. Peep Laja’s Conversion Coaching Program
Description: Peep Laja’s conversion coaching program provides an in-depth insight into how to attract high-paying clients.
Contrary to what you may think, Conversion Coaching Program is not about the latest fads in conversion. Instead, the program focuses on developing e-commerce copywriting skills to persuade potential customers.
Peep Laja’s Conversion Coaching Program is an actual live coaching session. Besides the videos, participants have to attend webinars and complete assignments too. There’s also a live Q&A each week to get feedback.
Facilitator: Peep Laja
Course Duration: Three months
Price: $78
3. SEO Copywriting Certification
Description: SEO copywriting involves combining traditional copywriting skills with search engine optimization. That means you would be getting the best of both worlds in this course.
Along with learning how to write persuasive copy, you’ll also understand how to apply the best SEO practices. These include how to:
- Build key phrase strategies
- Create a compelling key phrase-rich copy
- Expertly review a website, among others.
Facilitator: SuccessWorks
Course Duration: Three months, including lifetime access to all lessons
Price: $995
4. The Copywriting Course
Description: The Copywriting Course provides an in-depth look at how to become successful at sales. Yes, you would be learning to become a copywriter. But, the course also covers topics such as:
- Writing using scripts and templates
- Training employees to be copywriters
- How to automate your emails
It’s a compilation of several previous training videos that Neville created. There’s also a full community of professional copywriters to help review your copy.
Facilitator: Neville Medhora
Course Duration: No fixed duration limit
Price: The Copywriting Course’s subscription options include $97.00 per month, $267.00 per 3 months, or $750.00 per year.
5. Creative Circus Copywriting Program
Description: The Creative Circus Copywriting Program is the ideal course for writers looking to make a career in advertising. Aside from learning the basics of ad copy, you can also build a copywriting portfolio.
Some classes in this program include:
- Professional Practices
- Introduction to Copywriting
- Long Scripts, among others
Facilitator: The Creative Circus
Course Duration: Unspecified.
Price: RSVP for a quote.
Wrapping Up
The COVID-19 pandemic has forced more businesses to seek remote-work solutions. So, if you’re looking to write copywriting samples for web pages, now is the time to consider the best courses to take.
Indeed, it’ll teach you the necessary skills required to succeed as a copywriter. But, you’ll also learn the most advanced conversion strategies.
As for the question of the best copywriting course to take during this period, the answer is simple. It depends on your business, budget, and goals.
I got myself involve in trading with an unregulated binary option broker company , my total asset was withheld for no reason, I paid several fees for this but still couldn’t get my funds, I had to file a case report to Gavin ray a well known recovery specialist who help in recovering back all scammed crypto from any scam companies provided you have the right information, he was able to restore all my asset .get in touch with Gavin on mail Gavinray78@gmail. com or WhatsApp +1 352 322 2096, he’s highly recommended.
ARE YOU A VICTIM OF INVESTMENT OR NFT SCAM? DO YOU WANT TO INVESTIGATE A CHEATING SPOUSE? DO YOU DESIRE CREDIT REPAIR (ALL BUREAUS)? SCHEDULE A MEETING WITH AN ETHICAL HACKER ASAP TO GET STARTED.
ASOREHACKCORP is a financial regulator, private investigation and funds recovery body. We specialize in cases as regards ETHICAL HACKING, CRYPTOCURRENCY, FAKE INVESTMENT SCHEMES and RECOVERY SCAM. We are also experts in CREDIT REPAIR, we analyze what’s impacting your score.
All software tools needed to execute RECOVERIES from start to finish are available in stock.
Kindly NOTE that the available tools does NOT apply to CREDIT FIX.
Be ALERT to FALSE reviews and testimonies on the internet, the authors and perpetrators unite to form a syndicate.
Contact our team as soon as you can via the email address below to book a mail meeting with an ethical hacker.
asorehackcorp @ gmail com
Stay Safe out there !
Given the dynamic nature of the market, the emerging legal and regulatory climate, and the sheer volatility of crypto assets, it can be a daunting task to get your crypto currency back once you have fallen victim to one of the numerous crypto currency related schemes out there. If you have been defrauded with crypto currency the road to getting your crypto currency back can be a very tedious one, particularly since most people don’t have the best knowledge of how crypto currency works. If you fall into that category my advice to you would be to follow the following steps:
How to Recover Crypto currency
* Contact a professional recovery expert (RECOVERYCOINGROUP@GMAIL.COM)
* Provide detailed information about the theft (wallet addresses, amount stolen, and time of theft).
* Wait for the stipulated recovery time.
* Check your wallet for your crypto currency chargeback.
This was how I was able to recover my lost Bitcoin of about 189k USD.
I was sitting on my couch on a Sunday morning when I overheard them talking about Clever Credit Fix. I had to make more inquiry about how I could get this done without falling victim to a hacker again with the intention to seek advice regarding my late payment, negative items and how I could raise my credit score across my three credit bureaus reports. I got in contact with the hacker the following days and he replied quickly about how I could get everything done within the next 72 hours. I never knew I could live a happily live once more until I paid off my outstanding credit debt on my credit report and got approved for an auto loan deal worth over $178k within few weeks then I can finally testify that I got my credit score been boosted to 810 without no physical contact or any traces been found on my credit report activities. You can make contact with him anytime through C L E V E R C R E D I T F I X 1 @ G M A I L . C O M.
Have you lost bitcoin or other crypto currency? Have you lost money to binary options or forex? Recover scammed bitcoin, stolen crypto currency and money lost to fake brokers, binary options, forex, investment scam and more. Then hire Recoverycoingroup at geemail dot com to help you recover your funds. I am recommending their services because they helped me recover 194,000 worth of tokens I lost to a phishing site I was lured to click in a Telegram group; just after I clicked my whole account got wiped. But all thanks to the group.
I lost my bitcoin to fake blockchain.com impostors on Twitter, they contacted me as blockchain official support and I fell stupidly for their mischievous act, this made them gain access into my blockchain wallet account, whereby 9.938 BTC was stolen from my wallet in total. I was dumbfounded because this was all my savings I banked up on, waiting for bitcoin bull run. Then my friend recommended me to an expert, I researched online at least to know more about the group and found so many testimonies about the Recovery Coin Group, with the contact address-RECOVERYCOINGROUP AT GMAIL DOT COM . I decided to take the leap of faith and to my greatest surprise, all my coins were recovered back into my wallet.
GETTING YOUR LOST FUND RECOVERED.
I was able to get my funds recovered with the help of a recovery expert named Jeff Silbert and he helped and assisted me withdraw all my funds in full just with little effort. Contact him now if you need get his help WhatsApp. + 84 94 767 1524 Ema!l jeffsilbert39 gma!l. com.
One has to be careful with the brokers on the internet now. Last year I was scammed in the binary trade option by a broker I met on Instagram. I invested $14000 which I lost, I couldn’t make a withdrawal and I slowly lost access to my trade account for 3 months I was frustrated and depressed. After a few months, I met Mrs Lisa who is A recovery expert that works in affiliation with the Federal Bureau of Investigation (FBI) and other law firm. she worked me through the process of getting my money back and all the extra bonus which I got during my trading. he can be of help to anyone who has a similar situation. You can contact him via jeffsilbert39 @ gmail. com WhatsApp +84 94 767 1524
One has to be careful with the brokers on the internet now. Last year I was scammed in the binary trade option by a broker I met on Instagram. I invested $14000 which I lost, I couldn’t make a withdrawal and I slowly lost access to my trade account for 3 months I was frustrated and depressed. After a few months, I met Jeff Silbert who is A recovery expert that works in affiliation with the Federal Bureau of Investigation (FBI) and other law firm. he worked me through the process of getting my money back and all the extra bonus which I got during my trading. he can be of help to anyone who has a similar situation. You can contact him via his
mail: jeffsilbert39 @gmail. Com
WhatsApp +84 94 767 1524
Thanks for the help eveThank you so much for this. I was into this issue and tired to tinker around to check if its possible but couldnt get it done. Now that i have seen the way you did it, thanks guys
with
regardsryone!
a href=https://get mobdroapk.commobdro/a
a href=https://get vidmateapp.com/home/vidmate/a
I read this article! I hope you will continue to have such articles to share with everyone! thank you!