Culture 5 min read

Google Releases List of its Most Searched Topics for 2018

Evan Lorne /

Evan Lorne /

As part of its annual tradition, Google just released its list of 2018’s most searched topics.

Every year, Google processes around 1.2 trillion searches from millions of people across the world. For perspective, that’s about 40,000 queries every second. Google collects all that search data and sums it all up to form the Google Year in Search. This is an annual list of the search engine’s most searched topics.

The list reflects the names of people, events, organizations and other queries that received the most attention from people globally. Google calculates this based on people’s increased interest in a particular topic over the year.

The 2018 Google Year in Search list is noticeably dominated by names of people who made global impacts but whose lives were cut short by death. Surprisingly, no gadget or tech company made it to the list.

Here are the top 10 most searched topics on Google this 2018.

1. Kate Spade

Kate Spade-List of Most Searched Topics

Katherine Noel Valentine Brosnahan, known in the fashion industry as Kate Spade, was a successful American designer and entrepreneur. She founded the world-renowned designer brand Kate Spade New York. Kate Spade became one of the most searched topics on the internet after the designer passed away in her Manhattan apartment last June.

2. Stephen Hawking

Stephen Hawking, one of the most celebrated theoretical physicists of all time, shook the scientific community with his death earlier this year. Hawking was popularly known for his works on gravitational singularity, space-time, and black holes.

Soft Hair on Black Holes Stephen Hawking's Last Scientific Paper Released
Stephen Hawking NASA 50th (200804210010HQ) | NASA HQ PHOTO |

3. XXXTentacion

XXXTentacion-List of Most Searched Topics
XXXTentacion | Wikimedia Commons


Jahseh Dwayne Ricardo Onfroy, professionally known as XXXTentacion was an American songwriter, singer, and rapper. His musical career began in 2013 when he became a popular figure on SoundCloud. The success of XXXTentacion’s song Look at Me helped him rise to mainstream fame. However, XXXTentacion’s life was cut short after he was fatally shot in a robbery incident.

4. Anthony Bourdain

Anthony Bourdain-List of Most Searched Topics
Anthony Bourdain | Wikimedia Commons

The famous American celebrity chef, traveler, author, and TV personality Anthony Bourdain was among the most searched topics on Google this year. He rose to fame with his adventure programs, Anthony Bourdain: No Reservations, The Layover, The Taste, and Anthony Bourdain: Parts Unknown. Bourdain shocked the world when he committed suicide on June while shooting for Parts Unknown in France.

5. Meghan Markle

Rachel Meghan Markle, famously known as Meghan Markle, was a retired American movie and television actress. She married Great Britain’s Prince Harry in May, officially becoming a part of the British royal family and the Duchess of Sussex. Markle was also on Google’s most searched topics last year after she made headlines for her engagement with Prince Harry.

Meghan Markle-List of Most Searched Topics
Meghan Markle pictured with Prince Harry | Wikimedia Commons

6. Black Panther

The Marvel superhero film Black Pather made it to the top five of this year’s Google Year in Search list. Critics praised the movie for its cultural significance, screenplay, production values, and costume design. It’s considered by critics as one of the best films set in the Marvel Cinematic Universe and is the 9th highest grossing movie of all time, garnering over 1.3 billion USD worldwide.

Black Panther-List of Most Searched Topics
Marvel’s Black Panther | Marvel Studios

7. Stan Lee

Stan Lee-List of Most Searched Topics

Born Stanley Martin Lieber, Stan Lee was a celebrated comic book writer, editor, and publisher. He was Marvel Comics’ lead creator for 20 years and helped create some of Marvel’s famous superheroes like Spider-Man, Iron Man, the X-Men, Doctor Strange, and Black Panther. He retired from Marvel in the 1990s but remained a public figure through various cameo roles on film adaptations of his comics stories. Lee died at the age of 95 last November.

8. Mac Miller

Mac Miller-List of Most Searched Topics
Mac Miller | Wikimedia Commons

Malcolm James McCormick or Mac Miller was an American singer, rapper, and record producer. Miller was a famous Youtube artist, announcing the debut of some of his albums through his channel. He dated American singer and actress Ariana Grande for over two years. Miller lived a colorful yet disturbed life. In September of this year, he died of accidental drug overdose in his home.

9. Avicii

Born Tim Bergling, Avicii was a Swedish musician, DJ, and remixer famously known for mixing different music genres with electronic music. He started his career in 2011 and released his first studio album in 2013. Avicii got nominated for a Grammy Award twice and was credited by many organizations as one of the significant figures who helped popularize electronic music. He retired from touring last 2016 and died June this year from an apparent suicide incident.

Avicii-List of Most Searched Topics
Avicii | Wikimedia Commons

10. World Cup

Snatching the number one spot on Google’s most search topics this year is the World Cup. The 21st FIFA World Cup was held in Russia from June 14th to July 15th, the first to be held in Eastern Europe. This international football tournament garnered the most searched after Croatia, a known underdog team, surprisingly reached the finals to fight France. France won the cup 4-2, earning the country its second World Cup title.

Emmanuel Macron during FIFA World Cup 2018-List of Most Searched Topics
Emmanuel Macron during FIFA World Cup 2018 Finals, France won against Croatia | Wikimedia Commons

Read More: Top 10 Global Searches for the Year 2017 Released by Google

What are your thoughts about this year’s list of most searched topics?

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Rechelle Ann Fuertes

Rechelle is the current Managing Editor of Edgy. She's an experienced SEO content writer, researcher, social media manager, and visual artist. She enjoys traveling and spending time anywhere near the sea with her family and friends.

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