Technology 4 min read

4 Things Apple Should do in 2018 With iOS 11



iOS 11, USB ports, black airpods, & the iMac Pro 2.0: Sound too good to be true? Today we’re covering four ways Apple can step up their game in 2018.

Here at Edgy Labs, we don’t just talk about tech. Our team believes in using the most up to date devices on the market.

Unfortunately, companies aren’t always in touch with what we need.

After Apple’s annual WWDC conference (and Google’s Marketing Next campaign) we found four competitive ways to improve their market approach.

Heavy Improvements to the iOS 11

Previewed at WWDC 2017 a few weeks ago, iOS 11 is now available as a public beta. Could they really be opening up?

Apple reports the iOS 11 won’t be fully live until the fall. That means, even if you do download the beta, you might not notice any big changes.

iOS11 is in beta but the final version is still in the clouds.Click To Tweet

In a standard marketing move, Apple will be saving the best iOS 11 features for last as they prepare for the holidays.

Our advice? Wait this one out and avoid bricking your phone for a minimal update.

Color Wheel Controversy: Why no Black Airpods?

Software and UI improvements might not even be necessary for Apple.

In a recent poll by 9to5 Mac, over 70% of Apple consumers said they want a greater color selection for their devices.

iOS 11, USB, Black Airpods, & iMac Pro: 4 Things Apple Needs

In fact, there are three popular companies profiting off of Apple’s inflexibility (especially toward black airpods).

Blackpods offers new black airpods for $279 and will color coat your old ones for just $99.

Colorware allows you to choose from a variety of colors (including metallics) and finishes. However, their most popular item is by far their jet black airpods retailing for $299.

Slickwraps offers an even more affordable way to customize your devices. For just $14.99 you can self-apply just about any color to your airpods.

Changing their standard color palette doesn’t have to affect Apple’s prestige, though. The Starbucks White Cup contest proved there are far better ways for Apple to push exclusive color designs and keep customer loyalty.

Change how we Charge: USB & Wireless

The days of every brand touting their own unique charger are far gone.

“Most smartphones — including Android, Windows Phone, and Blackberry phones — and Android tablets use standard Micro USB connectors . . . To comply with the European Union’s directives on a common type of charger for smartphones, Apple offers a Lightning-to-Micro-USB adapter,” explains How to Geek.

If Apple were to simply convert their ports to USB, they might actually end up one step ahead of their strongest PC rivals.

But, since Apple has already taken the step of removing other ports (like their headphone jacks), wireless charging should be something they seriously consider.

Unlike USB chargers, wireless charging could inspire a hub device to compete with Google’s Alexa and Amazon’s Echo. In addition, it could help direct more users toward Apple’s Homekit service with a streamlined bundle package.

iMac Pro 2.0: Reboot the Reboot

Apple took their iMac Pro reboot in the opposite direction of that for which many loyal consumers asked.

Instead of offering more ports, processing power, and storage, they’ve opted for a far more compact design.

Edgy Labs recently reported on the debut of the new iMac Pro an all-in-one computer with a “retina 5K display” that boasts the highest resolution in existence (at 5120-by-2880 pixels).

The only problem?

All-in-ones are at a disadvantage because they’re built to be thin. That means less space for components and cooling. As a result, the AIO market is full of desktops that have low-power versions of desktop processors, or even mobile processors inside,” says Digital Trends.

Having a slow PC doesn’t bode well for those majority of iMac Pro fans that are content creators and video editors.

iOS 11, USB, Black Airpods, & iMac Pro: 4 Things Apple Needs

Next time around, Apple should focus on providing the specs their consumers ask for.

What would you like to see in the full iOS 11 launch? Do you think Apple will ever create a desktop capable of making PC builders think twice?

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