Technology 2 min read

Samsung To Launch Its Galaxy M Smartphone in India First

In a move to take over the Indian smartphone market, Samsung is launching its newest phone, the Samsung Galaxy M, in India first before the rest of the world.

The Samsung Galaxy M, set to be released first in India. | Image via Samsung

The Samsung Galaxy M, set to be released first in India. | Image via Samsung

Samsung is releasing three mid-range smartphones on Amazon at the end of January. Surprisingly, all three devices will roll out in India first before the rest of the world.

Why India First?

Why not India? As the second largest smartphone market in the world behind China, India remains a viable option in an already over-saturated smartphone market.

Reports show that smartphone usage in India will to increase from around 400 million users to 1 billion by 2024.

While Samsung used to be the leading smartphone brand in the country, it relinquished that top spot to Xiaomi at the end of 2017. So, launching the Galaxy M in India may be a way to reclaim the growing market.

Vice president of Samsung’s smartphone business in India, Asim Warsi told Reuters that the company also hopes to double its online sales in India.

Read More: Why Google, IBM, and Amazon are Investing in Indian Fintech

The Samsung Galaxy M Specifications And Price

With a goal of capturing Indian millennial consumers, the M10, M20, and M30 smartphones are rumored to sport a 6.4-inch IPS panel. This is in reaction to recent research that millennials really love big displays.

Also, the M30 will be powered by an Exynos 7000-series chip with 4GB RAM.

Based on the price of mid-range smartphones in India, the Galaxy M series should cost between 10,000 to 20,000 rupees ($150-$300).

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Sumbo Bello

Sumbo Bello is a creative writer who enjoys creating data-driven content for news sites. In his spare time, he plays basketball and listens to Coldplay.

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