Technology 6 min read

Learn SEO at SMX East 2017: Agenda, Schedule, and other Details

Marketing Land Events |

Marketing Land Events |

SMX East 2017 will be kicking off today in New York City!

Search marketers from different parts of the world will be gathering today for the SMX East 2017, the digital marketing event put on by Search Engine Land. The event will be hosted at Jacob Javits Convention Center in Hell’s Kitchen, New York City and will run for three days starting today, October 24th.

For three days, participants will be able to learn the latest SEO and SEM tactics that tackle the search marketing challenges confronted by Internet marketers today. If you are interested and wanted to book your passes, you have four options:

  • All Access passes: You get access to all of the sessions, keynotes, clinics, the entire Expo Hall, networking events, meals and refreshments, complimentary shuttle services, free WiFi and more. It’s the total SMX experience. Book your All Access pass here.
  • All Access + Workshop passes: All Access pass package plus a full-day workshop a day before the event with built-in networking opportunities, plus meals and refreshments. Book your All Access + Workshop pass here.
  • Workshop passes: You get all of the workshop perks and benefits as outlined above. View all the event workshop options here.
  • Expo + passes: FREE if you book ahead of the show!
#SMXEast2017 will be kicking off today in New York City with Scott Brinker as a keynote speaker! Click To Tweet

SMX East 2017: Speakers

Martech pioneer Scott Brinker will be at the SMX East 2017 event to offer keynote insights and tactics. Brinker has specialized in search marketing for many years. He’s the founder and editor of the Chief Marketing Technologist Blog which started in 2008.

Scott Brinker will be a keynote speaker at the SMX East 2017
Scott Brinker will be a keynote speaker at the SMX East 2017 | MarTech |

According to Marketing Land Events, Brinker “will show how the skills and mindset of successful SEO and SEM practices relate to broader marketing technology and operations leadership, such as analytical content marketing, conversion optimization, algorithmic thinking, cross-team collaboration, and the shift from episodic campaigns to continuous, always-on marketing programs.”

Other notable speakers that will be present at the event are:

  • Olga AndrienkoHead of Global Marketing, SEMrush
  • Andy Atkins-KrugerGroup CEO, WebCertain
  • Jennifer BarryDirector of Social Advertising, DragonSearch
  • Michael BartholowSenior Account Manager, LunaMetrics
  • Ashley Berman HaleDirector of SEO, Local SEO Guide
  • Amy BishopDirector: Digital Marketing & MarTech, ZirMed
  • Todd BowmanSenior Director, SEM and Feeds, Merkle
  • Sean BucherDirector of SEO, Rocket Media
  • Chelsea ChambersPaid Search Associate, Red Ventures
  • Christine ChurchillPresident, KeyRelevance
  • Elizabeth ClarkCEO & Co-Founder, Dream Agility Ltd.
  • Julie CollinsVice President, Head of Paid Search, Integrated Brand Marketing, Morgan Stanley
  • Cady CondylesSenior Product Marketing Manager, Bing Ads, Microsoft
  • Thom CraverSenior SEO Analyst, CBS Interactive
  • Annie CushingSEO and Analytics Consultant,
  • Cara deBeerPaid Search Director, Catalyst
  • Jared DeSistoAssociate Director, Feeds, Merkle
  • Sean DolanPresident, PushFire

For the full list of speakers, you can check it out here.

SMX East 2017: Agenda

October 24th

  • Breakfast & Registration
  • Google Unveils New Online-To-Offline Ads Innovations
  • SEO Ranking Factors In 2017: What’s Important, What’s Not
  • The Art & Science Of Crafting Successful Ads
  • Shopping Campaign Tips & Tricks You’ll Want To Own
  • Keyword Research & Copywriting For Search Success
  • The Art and Science of Bing Ads Automation
  • Mastering SEO Silos
  • Why Going Global Is Essential To Your Business
  • Speaking In Tongues: Mastering Multinational Search
  • How to Maximize & Measure Performance on the Google Display Network
  • The Definitive Guide To Local Search Ranking Factors
  • Harnessing The Power Of Online Reviews
  • Top Ranking Factors For Service Based Businesses
  • Paid Search Fundamentals
  • Geek Out with Advanced (Yet Practical) Excel Tips for PPC
  • What Is Customer First Advertising? Why Should I Care?
  • Lunch, Expo Hall & SMX Theater Opens
  • Getting AMPed: Essential Info About Google Accelerated Mobile Pages
  • Must-Have Reports For Search Advertisers
  • Finding Feed-Driven Retail Success Beyond Bing & Google
  • Link Building Fundamentals
  • The Value of Search: Powered by Bing Ads Insights
  • The Age of Search Beyond Keywords
  • AMP: Do Or Die?
  • Paid Search & Social: Twin Children Of Different Mothers
  • Online-to-Offline Attribution: Google, Facebook & Beyond
  • Search Engine Friendly Web Design
  • Building a Bot with Bing
  • How Machine Learning is Changing the Content Game Right Now

October 25th

  • Breakfast & Registration
  • Keynote: Search Marketers Are The Trailblazers In The Emerging Martech Era
  • Refreshments, Expo Hall & SMX Theater Opens
  • What’s New With Markup & Structured Data
  • Migration Best-Practices: Successfully Relaunching Your Website
  • The Power of Featured Snippets in 2017
  • Breakthrough SEM Testing Tactics
  • Brands Talk Search Marketing
  • AdWords in 2017: Audiences, Ads and the New AdWords Experience
  • What Is Customer First Advertising? Why Should I Care?
  • SEO & Social: A Match Made In Marketing Heaven
  • Taking Audience Targeting To The Next Level
  • Man + Machine: Exploring The Brave New Universe For Today’s Online Marketers
  • An Inside Look at Google Attribution
  • SEO Evolution of Predictive Modeling and Simulation for Holistic Analysis
  • SEO For Google’s Mobile-First Index & Mobile-Friendly World
  • Faster & Smarter: Moving From Manual to Automated SEM Campaign Management
  • Marketing Partners: Essential Allies Or Necessary “Frenemies?”
  • Reaching Your Audience Across Display & Gmail
  • Turning More Clicks into Conversions with Google Optimize

October 26th

  • Breakfast & Registration
  • All Google Manual Penalties Explained
  • The Powerful (And Delicate) Art of Targeting Individuals
  • How Cisco Harnesses The Power Of SEO For Digital Transformation
  • B2B SEM: Meeting Specific Challenges With Really Smart Tactics
  • How To Develop Multichannel Attribution Models That Move The Needle
  • SEO Site Clinic
  • JavaScript & PWAs: What SEOs Need To Know
  • Unleashing The Power Of Online Video Ads
  • Conversion Optimization: Turning Quick Wins Into Winning Streaks
  • Social Media Clinic
  • AMA With Google Search
  • Competitive Research For SEM
  • SEM Analytics: Giving Your Educated Guesses An Advanced Degree
  • SEM Tune-Up Clinic With The SMX Mechanics
  • Meet The SEOs
  • Paid Search Roundtable
  • Analytics Clinic
  • Link Building Clinic

For other details regarding the event, you may click here.

Are you attending the SMX East 2017 in New York City today? Share your observations and takeaways here. 

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Rechelle Ann Fuertes

Rechelle is the current Managing Editor of Edgy. She's an experienced SEO content writer, researcher, social media manager, and visual artist. She enjoys traveling and spending time anywhere near the sea with her family and friends.

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