Marketing 4 min read

7 Useful Tips to Create Viral Content

If you have no idea how to create viral content, don't fret. In this article, we compiled 7 useful tips to help you get started.

Kunturtle | Shutterstock.com

Kunturtle | Shutterstock.com

If you want to secure your place in today’s competitive web space, you need to create viral content. Remember this: viral content can drive vast swaths of traffic to your website.

As a content marketer or aspiring blogger, we know you’re constantly searching for new ways to create viral content. Why? Because it’s difficult.

Creating viral content can be accomplished by hitting a few important bullet points.

A catchy title and lots of interactive media are indeed vital, but viral content also has confounding variables, and ultimately, the most successful content has certain Je ne sais quois.

While there’s no hard scientific method for ensuring content will explode and go viral, below are some tips that can start you off on the right path.

7 Tips to Help you Create Viral Content:

1. Keep Headlines Short and Captivating

One of the main elements of viral content is a good headline. Though your headlines can suffer from being “clickbaity,” they must be “click-worthy.” A sure way to lose the interest of potential readers is with long and boring headlines.

Having great content isn’t enough if people don’t click on your headlines to find out the details of the content. A good headline is both short and captivating.

2. Make Content More Visual

They say a picture is worth 1000 words. Including images, memes, GIFs, infographics, and videos in your content makes it easier to consume.

The easier a piece of content is to consume, the more likely it’s going to be shared by readers. Buzzfeed does a great job at this, and as a result, most of their content ends up going viral.

Buzzfeed Article Screenshot - sample how to create viral content
32 Behind-The-Scenes Looks At TV Shows, Movies, Theater, And Fandoms From 2016 | Buzzfeed

3. Make it Less About Your Company

People don’t share advertisements. If you want your content to go viral, don’t make it about you, your company, or your product. Instead, create content that your audience or customers will find genuinely interesting.

However, it’s still okay to promote your brand in a very subtle way in your content. A great example is “Coke Studio Africa,” a music performance show created by Coca-Cola.

4. Viral Content Should be Accessible to all

Never restrict access to any piece of content you want to go viral.

Requiring users to register or become members before they get access to any content will only block its chances of going viral. Content has to be freely accessible by all.

Don’t block it either. Modal windows are useful, but they can be distracting and take away from what might have been more beneficial to the reader or visitor in the first place.

5. Take Sides

There is no ‘one size fits all’ when it comes to creating content. Staying neutral won’t help you go viral. Instead, you must pick a side by creating carefully researched pieces that support a particular argument.

By taking sides, you’re able to develop a voice and spark emotions in likeminded people. They’ll love you and more likely share your content, which will increase your chances of going viral.

6. A Bit of Humor

There’s no denying that people like to share entertaining content. We all do. When we come across content that makes us laugh, we often tag our closest buddies or share them with our network.

Unilad Facebook Video - sample how to create viral content
Dog In Teddy Bear Costume Runs Towards You | Unilad | Facebook

Adding a bit of humor to your content is always great for sparking sharing among your audience.

7. Promote the Hell Out of Your Content

Millions of content pieces, blog posts, live streams, YouTube videos, and websites are being created daily. It’s not enough that you create exciting content. If You Build It, They Will Come mentality won’t cut it here as your content won’t share itself. You must invest time in sharing your content after creation to give it an initial boost.

Getting your content in front of the right people is very important. It is what is required to create a network effect. The first few readers are the ones that’ll share your content with their network and so forth.

We’ve already covered 7 communities where you can promote your next content. Afterward, you can learn how to leverage these online communities to promote your next piece of content.

Read More: How To Leverage Your Best Content To Drive More Traffic

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