Technology 4 min read

Alphabet CFO: Acquisition Strategy Focused on Cloud Computing

Eric Schmidt | Chairman of Alphabet | 360b |

Eric Schmidt | Chairman of Alphabet | 360b |

It appears CFOs at Alphabet (Google’s parent company) are responding positively to predictions of big – name market forecasters (like Garner and Forrester).

In this article, Edgy Labs covers how and why cloud computing continues to shape IIoT and the future of the tech industry itself.

As we discussed last week, the technologies we currently rely on are becoming more and more affiliated with data collection, storage, and exchange. With the announcements from Google’s Marketing Next 2017 and Apple’s WWDC 2017 keynote conferences – it appears tech will continue to be vitally connected to the IoT world.

Why Exactly has Alphabet’s Acquisition Strategy Focused on Cloud Computing?

The short answer is: to catch up with Amazon and Microsoft.

The current market is being driven by IIoT predictors (read: Cloud platforms). Apparently: connecting your payment services, personal documents, pictures, and music into the same service makes it extraordinarily difficult to switch cloud providers.

The result? Most customers simply stick to the brand of cloud they use first.

However, Garner reports that worldwide public cloud services market is projected to grow 18 percent in 2017 to a total of $246.8 billion.

In order to capture the momentum of cloud computing Google has taken part in a rigorous series of mergers as part of a larger plan to incorporate third – party developments as needs of software design shifts.

“The main thing that we’ve said is that the primary use for that [pile of cash] is organic growth and acquisition growth. We look at acquisitions all the time. We’ve done some really important ones for us — YouTube and DoubleClick and others came to us through acquisition. But we have a high bar. The acquisitions that we’ve talked about really in particular fill in holes in cloud and that’s been really valuable,” says Google’s CFO Ruth Porat.

Watch the full Code Conference interview with Ruth Porat and Kara Swisher:

Brief Timeline of Alphabet Acquisitions to Google Cloud Platform

2013: Talaria Technologies, Michael Avalon
2014: Stackdriver, Zync Render
2015: bebop (drone technology)
2016: Anvato (cloud-based video services); Orbitera; Apigee (API and predictive analysis)
2017: Kaggle

Since 2016, Google has has three primary focuses when coming to mergers and acquisitions of startup research.

  1. Improved tools for creative content production (yellow)
  2. Smartwatch UI technology (green)
  3. SEO and predictive analytics for big data (none)
Acquisition strategy
Detailed account of Alphabet’s Acquisition Strategy |

List of mergers and acquisitions by Alphabet

Cloud technologies that store personal data will be integral both to understanding big data and giving customers a highly individualized experience.

The Future of IIoT Interfacing

Content creation and independent contracting seem to be overtaking the digital market.

As Strategy& suggests, one reason for this is that “[the internet] has democratized access to creation and distribution tools”, and blurred the “boundaries between professional and amateur content” in the creative sector.

What does this mean for the future of jobs?

In a world without work: some fear that automatization and information sharing will lead to an undesirable “social transformation”. Others report that by 2050 there will be a new class of “not just unemployed, but unemployable” people.

However, as demonstrated in a new report by Nesta, research shows that the hardest functions for AI to perform are not physical labor or logistics  –  but creative content creation and design (read: artists, architects, web designers, IT specialists and public relations professionals).

For now, it seems IIoT interfacing will support this growing trend and continue to provide lifelong learners with the opportunity to explore and develop their creative skills in a wide variety of mediums (VR world building, 3D app building, etc).

What’s the chance that your job will be on the chopping block 30 years from now? How do you feel about a “jobless” economy?

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Stephanie know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.

Profile Image


Comments (2)
Most Recent most recent
  1. Profile Image
    Dane Ruther May 25 at 6:07 am GMT

    Our experts are very qualified and highly experienced dedicated academicians renowned for their command over the subject. Despite being the best quality service provider out there, our a href= assignment help/Law Assignment Help/a is always cheap and affordable.

  2. Profile Image
    Judy Thorpe February 10 at 8:13 pm GMT

    In the world of cryptocurrency trading and investing, you need to be careful about the risks involved. I was naive enough to believe that I could make huge profits without doing proper research on the subject. I lost $243,000 in USDT and BTC due to a failed cryptocurrency investment plan. Fortunately for me, I was able to contact a reputable cryptocurrency recovery company known as Alien Coin Recovery. I was skeptical at first, but their professionalism and proven experience reassured me. The recovery process involved providing detailed information about the fraud, including transaction history and communication records. I managed to get back all the money I invested in the fraudulent investment scheme. I am grateful to Alien Coin Recovery for their honesty. Here is a recommendation for everyone who intends to recover lost funds. Alien Coin Recovery is the most reliable team. You can contact the Alien Coin team using this information WHATSAPP: +1 210 646-1486 EMAIL: (

share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.