Marketing 3 min read

Look out! Amazon and Facebook Enter Real Estate Market

Khakimullin Aleksandr | Shutterstock.com

Khakimullin Aleksandr | Shutterstock.com

Tech giants don’t seem to be slowing their roll. If you’re a non-tech-related business owner, brace yourself because they might be coming for you.

Game of Thrones | Makeameme.com

Combined, Amazon and Facebook have acquired over 100 companies since their inception.

Apparently, that’s not enough.

Recent reports suggest both the online shopping and social media giants are venturing into the real estate market.

With a combined valuation of close to $1 trillion USD, it’s still nothing compared to the over $30 trillion USD real estate market valuation in the U.S. alone. But then again, expansion in real estate was unexpected from these two powerhouses.

What could be their motivation?

Amazon’s CEO Jeff Bezos earlier this year was the richest man on the planet for a few hours.

We think Bezos would have loved to hold on to the title for a little longer. Just kidding.

We believe Amazon’s move is simply a progression from the existing value they’re providing their customers.

Mark Zuckerberg, on the other hand, is pretty aggressive about ad revenue. He recently made a statement that Facebook needs to move faster at monetizing messenger:

“I want to see us move a little faster here but I’m confident we’re going to get this right”

It’s safe to assume that, ultimately, value and revenue is the motivation for these unexpected expansions.

Amazon and Facebook are Expanding into the Real Estate MarketClick To Tweet

Amazon’s Stealthy Attempt to Expand into Real Estate

In July this year, Amazon quietly launched “Hire a REALTOR®” page on their site. Located within the Amazon’s Home and Business Services section, the page had nothing more than title “Hire a REALTOR®,” a “Coming Soon” banner and a space to input your ZIP code.

amazon realtors
Amazon.com

When news of Amazon’s potential expansion broke, Zillow, an online real estate database company’s stock price reportedly dropped from $46.15 USD a share to $44.54.

The page was quietly taken down a day after it appeared but it had already caught the attention of many industry players including the National Association of REALTORS®. The association confirmed to Housingwire that Amazon didn’t receive the necessary permission to use the trademark REALTORS® on their site.

Zillow’s stock price has since recovered but we know Amazon won’t go down without a fight. We strongly believe the tech giant is gearing up for a relaunch of this service.

Facebook Launches Dynamic Ad Retargeting For Real Estate Listings

Last month, Facebook launched a new tool for real estate ads. With Facebook’s new advertising tool, realtors can now advertise their listings on both Facebook and Instagram.

Just like dynamic ads for e-Commerce and travel, realtors are now able to retarget users who’ve visited their websites with ads of listings similar to what they checked out.

Facebook combines a number of factors provided by realtors and what it collects from realtors’ websites through integration to display the most appealing listings to users.

In conclusion, competition is good.

It’s great for consumers.

With Amazon and Facebook’s enormous resources, we could be seeing a breath of new life into this centuries-old industry. Whether or not they’ll succeed in this unknown territory, only time will tell.

What do you think of Amazon and Facebook’s latest move?

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Chris Parbey know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.


Profile Image

Chris Parbey

Comment (1)
Most Recent most recent
You
  1. Profile Image
    Jared Leto June 02 at 4:05 pm GMT

    *SCAM ALERT*
    I lost my funds to an online crypto scam. First, I was not depressed until I discovered I was scammed, as It was a couple of weeks ago after investing almost all my savings in an online Crypto investment franchise. I had €32,000 invested in Crypto online for daily positive returns, but suddenly, I couldn’t access my Capital and profit. After a few weeks of Frustration, I was referred to Recovery expert Jeff Silbert by Blockchain after several emails were sent to them. Luckily, the hacker came through for me when everything seemed to have gone through thin air. You can get help too by contacting this certified hacker Email jeffsilbert39 gmail com, or WhatsApp at +84 94 767 1524. retrieve your hard-earned funds and avoid depression.
    Best Regards.

share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.