Technology 2 min read

Growth Marketing Conference 2017: What to Expect

Edgy Labs begins its coverage of the 2017 Growth Marketing Conference taking place in Silicon Valley by defining the terms "growth" and "growth marketing".

Joseph Sohm | Shutterstock.com

Joseph Sohm | Shutterstock.com

Edgy Labs begins its coverage of the 2017 Growth Marketing Conference taking place in the heart of Silicon Valley

Before you attend a growth marketing conference, it helps to take a close look at your business model and to pin down vague terms like “growth” and “growth marketing”.

What is Growth Marketing?

Simply put, growth marketing is a holistic approach to expanding revenue with targeted spending. Successful growth marketing results in capturing highly engaged users in a timely manner.

So what does successful “growth” look like?

Drift | Dave Gerhardt

Within growth marketing, successful growth involves spending the least amount of money to gain the most dedicated, highly engaged, users. The more users you attract in a given timeframe and under a given budget–the more your company is growing!

Why Visit a Growth Marketing Conference?

The Silicon Valley Growth Marketing Conference is touted as the largest digital and growth marketing event worldwide. Here’s what last year’s attendees have to say about their experience:

Ultimately, any growth marketing conference can improve your business relationships, help you discover cutting edge tech, and demonstrate the value of processes like SEO.

Can a Growth Marketing Conference Really Help my Business?

Attending a growth marketing event can be extremely beneficial to your business, whether it is large or small.

However, content is still the holy grail of the Internet and the cornerstone of digital marketing.

In an increasingly saturated and competitive environment, content marketing is a priority process that plays the biggest role in digital marketing.

The Growth Marketing Conference 2017 starts today!Click To Tweet

Here at Edgy Labs, we’re dedicated to helping you grow. Check out our helpful guide to improving content.

In addition, stay tuned to the Edgy Labs Blog for the latest updates from this year’s Silicon Valley event taking place from June 28th to the 29th.

Would you consider attending the Silicon Valley Growth Marketing Conference? Why or why not?

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