5 Tips for Boosting Audience Engagement with Facebook

Connecting to Facebook has become like second nature for most people. In fact, by 2011 Facebook was typed into the URL bar almost three times more frequently than Google. With over a billion active daily users, there’s just no way around using Facebook for building brand awareness for any business.

Perhaps what differentiates most Facebook from other social networks is its interactivity and dynamism, and the involvement of its community. At every moment of the day, wherever you are, there is a lot happening. Yet, even more is happening on the Internet. For this very reason, it’s becoming increasingly difficult to get the attention of your desired audience.

Edgy Labs offers you 5 tips to better engage your Facebook audience:

1. Tailor Engaging Content

If you get to know your audience, you’ll know what type of content engages them. Then, you’ll know which type of content you should focus on. Providing relevant, unique, well-targeted and above all, useful content is central to effective brand strategies.

2. Timing: When you Should Post?

Experts can’t agree on the exact best time to post in order to get the highest number of clickthroughs. To know the right time to post, you should get to know your audience’s schedule and which time of the day they are active online. Understand your target audience. I.e. housewives do not usually use the Internet at the same time that their teenagers do.

3. Like-Gate: Reward Your Audience

The appeal of a reward will motivate fans to react: in exchange for “liking” your page, you can offer your audience a free ebook, sweepstakes participation, the access to exclusive content, promotional offers, and/or free games.

Like-gating increases the number of fans by increased shares and conversations surrounding your content.

4. Promote Your Posts

While engagement is the way to enjoy visibility without an advertising budget, until then, you may have to put some money into it!

This is a simple and effective solution to improve your reach and the engaging potential of your content. According to your budget, your content will be featured at the top of the newsfeeds of your audience, labeled as “sponsored.” Focusing ads for your desired audience still comes into play.

5. Highlight Your Posts

Highlighted posts share the same principle as “promoted posts,” but you don’t have to pay. Through the “highlight” button, at the top of your post, you can feature content that you think will generate engagement actions. You can un-highlight at any time.