Marketing 3 min read

4 Reasons why you Should be Using Instagram as a Marketer

In this new age of digital and social media marketing, here are four reasons (with examples) why you should be marketing with Instagram.

the small blue '+' sign indicates where you can add a video to your Instagram story | PixieMe | Shutterstock.com

the small blue '+' sign indicates where you can add a video to your Instagram story | PixieMe | Shutterstock.com

In case you haven’t jumped on the Instagram bandwagon as a marketer, here are 4 reasons why you should. 

Instagram presently has 500 million daily active users and 800 million monthly active users. This rightly puts Instagram on the radar of every marketer.

Though the number of active users on a social platform is a key consideration when deciding to channel resources there as a marketer, other factors come into play.

We believe besides the strong user base, Instagram has proven itself in a number of ways why it’s an ideal platform for marketers.

In this article, we give you 4 of these reasons why you should be using the photo-sharing app.

Here are 4 Reasons why you Should be Using Instagram as a MarketerClick To Tweet

1. Stories Archive

As marketers, we all know the importance of having an arsenal of media and content we can easily dip into when we are creating new content. Having an archive saves us a lot of time in research and starting from scratch.

One of Instagram’s features “Stories Archive” does just that: it saves content for future use.

Stories Archive automatically archives all your Instagram stories privately after they expire. You can easily reshare content from your archive to your timeline, as part of a new story and a new highlight.

2. Linkable Stories

The primary goal of content marketing is to drive conversions and sales. Instagram allows business pages with more than 10,000 followers to add links to their stories.

With 80% of all Instagram users following one business page or more and 75% having taken an action like “making a purchase” after being inspired by a post, it makes sense to use Instagram as a marketer to drive sales and conversions.

3. Analytics

Data tells us a lot. It’s only with quantified data can we really tell whether our marketing efforts are producing desired results.

For this reason, it’s important to have a way to measure our results on the social media platforms we use. Analytics should tell us more than how many people saw our post.

Instagram’s analytics tool, Instagram Insights, provides you with a wide array of useful data about your posts and audience. With this tool, you can see anything from engagement metrics, growth rate, audiences demographics to most active times.

This makes Instagram an ideal platform for marketers.

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Instagram Insights

4. Better Advertising Tools

Conventional advertising’s apparent organic reach is constantly declining across all social media platforms. This has made paid marketing inevitable for all businesses. To run a very effective paid campaign, you need the right tools.

Thanks to Instagram’s parent company Facebook, the photo-sharing app has a really advanced advertising platform that marketers can use.

Tools like Power Editor and Ads Manager and ad format like Canvas Ads help streamline the process of creating ad campaigns on Instagram in a way that’s a win-win for both marketers and users.

Combined with Instagram Insights, marketers can easily measure the impact of their paid campaigns.

Are you using Instagram as part of your social media strategy?

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