Technology 3 min read

Walmart Considering Introducing VR Shopping to Their Stores

Walmart has filed patents related to a VR shopping experience in its stores. | Image By Jonathan Weiss | Shutterstock

Walmart has filed patents related to a VR shopping experience in its stores. | Image By Jonathan Weiss | Shutterstock

If recently-published patent filings are any indication, Walmart is currently developing VR shopping solutions.

Walmart has been actively seeking new online solutions to drive more sales, in its attempts to counter-attack Amazon that has digitally trod on its brick-and-mortar territory.

When it comes to e-commerce, Walmart may have an edge over its competition by being able to leverage its wide distribution network of over 5,000 retail stores in the U.S.

But before getting to fulfill an order, Walmart has to bring in digital customers.

Besides integrating tech into its stores, like cashier-free service and reworking its online presence with rich content, Walmart is especially keen on giving its customers the possibility to use a VR headset to do their shopping.

Read More: Bossa Nova Raises $29-million for More Walmart Robots

Earlier this year, the retail giant made its intentions for virtual reality seem serious when Store No. 8, Walmart’s tech incubator, acquired Spatialand Inc., a VR startup.

Months later, Walmart started rolling out tailored VR experiences and solutions, of course all geared toward shopping.

Walmart Puts a VR Spin on Shopping

As the world’s largest retail chain, Walmart wants to bring the best of physical and digital shopping to its customers, and what’s more promising than VR to do that?

In late June, Walmart began testing a new at-home VR shopping experience it calls 3D Virtual Shopping Tour, which allows users to virtually explore an apartment and browse around 70 items arranged naturally as part of the decor.

Now, Walmart is doubling down on that.

Walmart Stores Inc. has filed two patents, published on August 16, that describe a VR showroom, and a robotic fulfillment system.

A shopper would slide on a VR headset and sensory gloves to shop at home without having to drive to a nearby store.

Read More: Will Shopping Malls Survive the Decade?

VR shopping is more convenient as it replicates the in-store experience at home. Users will be able to see the item and virtually feel it before committing to purchase.

Robots running the fulfillment system will be waiting for shoppers to make their decision so they can grab the order from the warehouse and prepare it for shipping.

As convenience goes, Walmart customers can order the same items directly on its website, faster, but VR allows shoppers to “interact” more with objects. Walmart’s system can “generate sensory feedback”, for example, to simulate the resistance of a lawnmower.

While Amazon continues pushing into the brick-and-mortar world, Walmart is dead set on having a piece of the e-commerce pie.

Would you feel tempted to use Wallmart’s VR shopping experience?

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Zayan Guedim know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.


Profile Image

Zayan Guedim

Trilingual poet, investigative journalist, and novelist. Zed loves tackling the big existential questions and all-things quantum.

Comment (1)
Least Recent least recent
You
  1. Profile Image
    Anthony Crosier April 10 at 9:59 am GMT

    Walmart has been getting serious about VR. This counter-attack is the game of innovation.

1
share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.