Culture 2 min read

Apple's Video Streaming Service To Launch in April

After years of rumors, Apple's streaming service is finally here. | Peter Kotoff /

After years of rumors, Apple's streaming service is finally here. | Peter Kotoff /

According to reports, Apple wants to launch its first video streaming service in April.

A post on CNBC claims that the company’s subscription service will not only feature original programming but will also include other options for existing services such as Showtime and Starz.

The internet is filled with talks of Apple’s video streaming service. Since the rumors focus on the tech giant’s new original program deals, we have heard little about its integration with other services.

However, recent reports now reveal that users can add some premium channels along with Apple’s offerings. Furthermore, all the content will exist in one app.

Apple won’t be the first to offer such a service. Hulu and Amazon Prime video already allow its users to customize their package. For example, both services already offer HBO as an add-on for $14.99 per month.

Unfortunately, HBO may not come to Apple’s video streaming service. CNBC reported that the discussions have stalled due to disagreement over the revenue sharing model. Apple’s 30 percent cut for every subscriber that comes in through its app may be too much for HBO.

Although the tech company is yet to figure out its revenue-sharing model, it may already be ahead of competitions such as Disney and Amazon.

Apple’s video service will be available on existing Apple TV and iOS devices. About 21.3 million people use Apple TV in the United States. Also, iOS is the second most popular mobile operating system in the world. Of course, the streaming service will also be available on macOS’s iTunes.

While it may appear like Apple is destined for video streaming dominance, one obstacle stands in the way; Netflix.

With over 130 million subscribers across the globe, Netflix has grown into one of the most influential media streaming services in the world. Like HBO, Apple is unlikely to add Netflix to its video streaming service.

Besides, to avoid Apple’s customary 15 percent revenue fee, Netflix no longer allows iOS users to subscribe through the app store. As such, users may be a bit reluctant to dump Netflix for Apple’s new video service.

Whatever the case may be, we’re curious to see if Apple would conquer video streaming as it did music, or fade away like Blockbuster.

Read More: Hate the Apple Watch? Consider These Alternatives

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Sumbo Bello

Sumbo Bello is a creative writer who enjoys creating data-driven content for news sites. In his spare time, he plays basketball and listens to Coldplay.

Comments (2)
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  1. Profile Image
    Alexander De Ridder February 15 at 12:12 am GMT

    I wonder how good this new Apple service will be …

    • Profile Image
      Alexander De Ridder February 15 at 12:12 am GMT

      And how it will stack up against Disney’s upcoming streaming service.

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