Marketing 4 min read

Here's What Makes Snapchat Such a Powerful Tool for Marketers

Nadir Keklik |

Nadir Keklik |

Though underutilized by many marketers, Snapchat is a must-have element in any marketing strategy. If your target customers are female and/or young adults, you really don’t want to miss out on using this app.

According to The State of Social Media 2018, a report jointly released by Social Media Week and Buffer, Facebook continues to be the undisputed social media king with 96% of marketers using it for their campaigns.

Right behind them is Twitter with 89% followed by Linkedin and Instagram (70%) and finally Google+ and Pinterest with 33% each.

With only 11% of marketers using it, Snapchat ranked last on the list.

However, that doesn’t mean that you should dismiss this photo-messaging app from your marketing strategy. Instead, it’s quite the opposite. Read below to find out why.

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1. Audience Reach

Being underutilized by many marketers, Snapchat is a far less crowded platform and an area that is ripe with business opportunities.

Statistically, Snapchat is a major social tool for brands to tap into: almost one-fifth of U.S. social media users (around 18%) use Snapchat. Overall, the app reaches 11% of the total digital population of the U.S. and counts for 178 million global daily active users.

2. Female Users

Women are all around powerful but statistically, when it comes to spending and driving the economy, they leave their male counterparts in the dust.

Contributing over $29 trillion to the world economy, women are the biggest consumer spenders. In the U.S., women influence 83% of all consumer spending, and as a professional marketer, you can’t afford to miss such a huge opportunity.

Here’s where Snapchat really shines, because about 70% of its users are female. Making Snapchat an access point to female spenders and tailoring your marketing funnel around women could potentially make for a great business strategy.

3. Teens and Millennials

Don’t let Facebook and Twitter’s massive presence fool you. Other than its wide female audience, Snapchat is also the favorite social platform for American teenagers and young adults.

If your products or services are targeted towards teens (especially female), you really should use Snapchat.

Nearly half (47%) of American teens consider Snapchat to be their preferred social network compared to only 9% for Facebook, and about 45% of American millennials use the Snapchat app.

4. Snapchatters Bound to Purchase

Not only do the majority of college students (77%) use Snapchat on a daily basis, but 58% of them are most likely to buy a product or service if they were sent a coupon on Snapchat.

You can post coupons to your Snap stories, or perhaps even better, you can be creative and make promo codes and discounts available exclusively through Snapchat. This would entice potential customers more by giving a more exclusive feeling to your deals.

5. Propose Original and Creative Content

One of the best uses for Snapchat is as a communication tool to connect with your audience in a more creative way.

As most Snapchat users are young, offer them personalized content with an informal tone and add in a touch of fun and entertainment to really help your promotional campaign get off the ground.

For example, you can post photos that reveal snapshots of the behind-the-scenes process of your company or moments of the professional life of your staff.

This not only gives your customers an insight into the inner workings of your company but also gives your business a more personal, intimate, and sincere feeling. This sincere approach is vital in modern advertising, especially when attempting to promote products or services to a younger audience.

If Snapchat isn’t the biggest social media platform out there, it’s undoubtedly one of the most effective in regards to user engagement and conversion. At the moment, Snapchat is an untapped market of potentially successful and powerful campaigns which could boost your businesses standing by a massive margin.

This potential is one of the major reasons why social media giants like Facebook have expressed interest in buying Snapchat and why Evan Spiegel, co-founder and CEO of the company, turned down Zuckerberg’s $3 billion acquisition offer, three years ago.

If current trends continue, Snapchat is set to grow and develop into an even stronger and more important platform than ever before. Using this to your business’s advantage would is an excellent opportunity to develop a larger audience for your company and brand.

Do you have any tips or tricks when it comes to marketing on Snapchat? Let us know your ideas in the comments section below!

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Zayan Guedim

Trilingual poet, investigative journalist, and novelist. Zed loves tackling the big existential questions and all-things quantum.

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