Marketing 2 min read

A Quick Look at Instagram Influencer Marketing in 2020

Here's a quick look at what Instagram influencer marketing has in store for companies and brands looking to use the channel to reach more people.

Look Studio / Shutterstock.com

Look Studio / Shutterstock.com

Brands are starting to embrace influencer marketing, and Instagram is currently leading the pack.

Instagram’s popularity has been on a steady rise in recent years. Since the platform only rewards creativity and visual content, it’s challenging for brands to gain traction on their own.

Instead, they have to depend on individuals with in-depth knowledge and understanding of how Instagram works. And that’s where influencer marketing comes in.

Aside from knowing the platform, influencers have already amassed thousands of followers. As such, they’ve become the primary link between relevant brands and interested customers.

A previous study suggests that 79 percent of brands depend on the photo-sharing app for an influencer campaign. And 2020 will be no different.

Instagram Influencer Marketing Trends in 2020

Here’s what you need to know about Instagram influencer marketing in 2020.

1. It’s All About Content Quality

The number of posts that you publish on your Instagram feed is no longer as important as the quality. To get your reader’s attention, you must focus on creating quality content.

Instagram influencers have reportedly been posting less frequently.

According to a study, influencers published roughly three posts per week. However, the number is expected to drop further to two posts per week in 2020.

2. Instagram Stories Are Becoming Popular

Instagram Stories may be temporary, but they are a great way to engage your audience and showcase your product.

Along with adding various filters, music, and stickers to get attention, influencers also use hashtags to make their Stories more discoverable. Moreover, Instagram users that don’t follow an influencer can also check their Stories.

Stories provide an excellent way to boost traffic as well as sales. Thanks to the swipe up feature, influencers can redirect users to product pages and sites.

Instagram Stories were a massive hit in 2019, and more brands will leverage the feature this year.

3. Micro-influencers are More Appealing

Micro-influencers don’t have a huge fan base compared with celebrities. However, they have a real connection with their followers, and brands can benefit from this relationship.

Unlike the high-tier celebrity influencers, micro-influencers produce relatable content that engages their audience. Moreover, they’re cost-effective.

So, brands can work with multiple micro-influencers at the same time to amplify content and get the same reach as a celebrity influencer.

Read More: How to Create Viral Instagram Content

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