How Authory Helps Journalists Measure Social Media Impact

A new service called Authory allows journalists to build a central repository of all their publications and also measure the impact on social media.

Authory allows journalists to automatically keep track and backup all of the articles they’ve written no matter where they were published.

When asked about the motivation behind building Authory, Eric Hauch, the CEO said “Last year I noticed that I miss articles from my favorite journos quite a lot because I simply didn’t visit the websites where they published often enough to always catch their newest piece.”

This is quite true for most of us if your favorite journalists write for different websites. To keep up with their content, you must visit multiple websites daily for updates as there’s no way to see all the latest articles in one place.

This is what Hauch seeks to solve with Authory.

Eric Hauch further argued that “There are not many tools out there that are meant to be truly beneficial for journalists (and not a means to connect them to PR people, marketers etc. There are tons of those tools).” 

Authory is meant to change that.

On an Authory profile you’ll mainly find headlines and links to articles. However the journalists who own the profiles are able to see the full content privately.

An example profile is Alex Wilhelm’s.

Alex is the Editor in Chief at Crunchbase news and also writes for TechCrunch. On his profile, you’ll find, up-to-date, all of the articles he’s written on Crunchbase, TechCrunch and other publications.

At $7 USD per month or $70 USD per year, Authory provides more than just a repository for content.

Authory also gives journalists a way to build a following by providing an easy way for readers to subscribe to their email newsletters. With a push of a button, journalists can alert all their subscribers about their latest posts–no matter where they are published.

Additionally, journalists are able to see how their articles are doing across the various social media platforms. It’s possible to see how many likes, retweets or shares your articles have received.

The best part about Authory is that it requires very minimal effort from journalists as the whole process is automated.

As with any compelling new Industry 4.0 concept, Authory takes advantage of the online internet network and leverages it to manage a multi-use journalist portfolio.

What do you think about Authory? Do you think it’ll present a conflict of interest between journalists and the sites they write for?