Reading books remains one of the best ways to acquire knowledge. And if you are a marketing beginner, taking the time to read digital marketing books can help you boost your career.
Unlike how-to-guides and articles that you can search quickly online, books offer more in-depth information and explanations. Experts also write books to share their knowledge and experiences with their respective professional communities.
Now, if your reason for not reading a book is that it’s bulky — sorry, but it’s not acceptable.
Books are more accessible now than ever. Most books today, especially digital marketing books, are already available in different formats.
If you want to learn from some of the most successful SEOs and marketers, read their books. So in this article, we compiled a list of the best digital marketing books that you, and every marketer, should read.
10 Best Digital Marketing Books for Beginners
Digital Marketing All-in-One for Dummies
Description: Digital Marketing All-in-One for Dummies by Stephanie Diamond is an excellent choice if you’re starting your digital marketing journey. It covers everything you need to know to build and implement a winning marketing strategy.
This book offers easy-to-understand tips and insights to help you convert your audience into loyal customers. Digital Marketing All-in-One for Dummies covers eight topics that you need to focus on in online marketing, including SEO and social media.
Formats: Digital Marketing All-in-One for Dummies is available in paperback and e-book format (Kindle).
Price: $20 – $24.50 USD
Social Media Marketing 2020
Description: Social Media Marketing 2020 by Stephan Anderson offers a detailed guide on how to turn social media into a powerful digital marketing tool. Through his book, Anderson will teach you the following and many more:
- how to build your personal brand
- what is influencer marketing
- how you can use Instagram and YouTube in your marketing efforts
Formats: Social Media Marketing 2020 is available in paperback and e-book format (Kindle).
Price: $20.79 – $24.50 USD
Digital Branding
Description: Digital Branding by Daniel Rowles is a book that can help both aspiring and experienced marketers improve their brand’s online visibility. It offers a step-by-step, practical framework for brand planning, channel selection, and measuring brand campaign effectiveness.
Digital Branding is among the digital marketing books today that also explores topics like:
- content marketing
- social media
- search optimization
- web analytics
Formats: Digital Branding is available in paperback, e-book, and hardcover.
Price: $6.85 – $1,012.90 USD
Digital Marketing That Actually Works
Description: Krista Neher‘s Digital Marketing That Actually Works will help you get the best results out of your digital marketing strategies. From channels to measurement to tactics, this book is sure to give you the marketing foundation that you need.
If you want to understand the core concepts of digital marketing, this book is for you. The book covers the best practices in implementing strategies that can benefit not just marketers but CEOs, startups, digital marketing agencies, and other business professionals as well.
Formats: Digital Marketing That Actually Works is available in paperback and e-book format (Kindle).
Price: $9.97 – $14.97 USD
Faster, Smarter, Louder
Description: In Faster, Smarter, Louder, Aaron Agius and Gián Clancey share the secret behind the success of their two-person digital marketing agency. The duo’s stories from their personal experiences and real-world research will tell you what you need to know to land a multimillion-dollar client.
Through their book, Agius and Clancey emphasize that digital marketing is more than just AdWords, SEO, and social media.
“To make a splash, you need to provide value, be authentic, and make human connections. Learn how to craft a digital marketing strategy that combines industry-proven strategies with contemporary social science. The result is a brand that is visible, in-demand, and built for the long haul—in a word, louder!”
Formats: Faster, Smarter, Louder is available in paperback and e-book format (Kindle).
Price: $6.49 – $16.99 USD
Podcasting Marketing Strategy
Description: Podcasting is one of the most underutilized digital marketing channels today. So, in their book Podcasting Marketing Strategy, Daniel Rowles and Ciaran Rogers explore the significance of podcasting in today’s marketing landscape.
According to Rowles and Ciaran, podcasting “gives organizations, brand builders, and marketers the unique opportunity to stand out and drive engagement with target audiences.”
It offers accurate and measurable levels of allegiance that can only be dreamed of on other digital channels.
The book Podcasting Marketing Strategy is a complete guide to the podcast environment. It emphasizes the importance of podcasting in business.
If you want to know how to use podcasting to create results-driven ad campaigns, this is the best book for you.
Formats: Podcasting Marketing Strategy is available in paperback, e-book format (Kindle), and hardcover.
Price: $14.24 – $73.72 USD
Digital Marketing in an AI World
Description: Frederick Vallaeys discusses how artificial intelligence is altering the digital marketing landscape. In his book Digital Marketing in an AI World, Vallaeys explores topics like:
- What AI and other digital marketing technology can and cannot do
- How agency owners can reposition their business in the current environment
- New skillsets to develop or look for in potential new hires
- Four essential roles digital marketing professionals will continue to play in the future
- And more
Vallaeys also emphasizes in his book that in digital marketing, data is not everything. There’s always room for the essential components of a successful marketing strategy — human intuition and creativity.
Formats: Digital Marketing in an AI World is available in paperback and e-book format (Kindle).
Price: $0.99 – $12.49 USD
Webs of Influence: The Psychology of Online Persuasion
Description: Through her book Webs of Influence: The Psychology of Online Persuasion, Nathalie Nahai offers new insights into the underlying dynamics behind consumer behavior.
Nahai’s book will teach you how to apply specific principles to improve your marketing, products, website, and customer engagement.
Formats: Webs of Influence: The Psychology of Online Persuasion is available in paperback.
Price: $3.61 – $24.14 USD
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
Description: Ann Handley‘s Everybody Writes is a must-read for all content writers. It is the best book to read if you want to know how to attract and retain customers through “stellar” online communication.
“If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers.”
Handley emphasizes in her book the importance of words, now more than ever, when it comes to telling customers about yourself and your brand.
If you want to know how to write and tell your story more efficiently, Everybody Writes is definitely your go-to book.
Formats: Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content is available in e-book (Kindle) and audiobook format, hardcover, and MP3 CD.
Price: $0.00 – $17.49 USD
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Description: In his book Digital Marketing Strategy, Simon Kingsnorth provides a step-by-step guide on how to plan, integrate, and measure each digital marketing platform.
From social media, SEO, and content marketing to user experience and customer loyalty. Everything you need to learn to help you kick start your web marketing career or improve your strategies is in this book.
Digital Marketing Strategy also comes with a downloadable template that you can use to streamline your digital marketing strategy for measurable, optimized results.
“A thorough and highly readable summary of everything marketers and business leaders need to know as they navigate our complex digital world. Kingsnorth pulls off the difficult task of balancing theoretical summary with both actionable steps and clarity in a vital book for marketers.” ~ Jon Mowat, Managing Director, Hurricane Media
Formats: Digital Marketing Strategy: An Integrated Approach to Online Marketing is available in paperback, e-book format (Kindle), and hardcover.
Price: $24.99 – $100.99 USD
Thanks for including Digital Marketing that Actually Works! This is a great round-up of excellent books. KristaNeher(authorofDigitalMarketingthatActuallyWorks)
You’re welcome, Krista! Your book is amazing and one of my personal favorites! Highly recommended.
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