Marketing 3 min read

The Best Times For Brands to Post on Twitter

PhotoMIX-Company / Pixabay

PhotoMIX-Company / Pixabay

Three hundred twenty-six million people use Twitter every month. With this massive number, it only makes sense to market your brand on this platform.

In 2017, brands tweeted at an average of 122 times a month. That’s an average of six tweets per workday. About 40 percent of users then make purchases after seeing these tweets.

There’s just one thing; when is the best time to post to maximize engagement.

According to Sprout Social:

“Twitter heats up a bit earlier in the morning, probably as audiences are starting to go about their day and take a moment to catch up on and digest the biggest news and updates from their areas of interest.”

The analysis revealed that the peak engagement time extends into the lunch hour. It then reduces through the late afternoon to evening, before finally dropping as night approaches.

Like other social media platforms, Tuesdays and Wednesdays are still the top days to post on Twitter. However, the maximum engagement days vary with each sector.

Let’s break it down, shall we?

The Best Time For Brands to Post on Twitter

Here are the best times for brands to post on Twitter.

Consumer Goods

The best time for consumer goods brands to tweet their content is on Sunday, at 11 a.m. Aside from this period, other peak engagement brands include Wednesday at 1 p.m. and Saturday at 3 p.m.

The safest times to post on this social media platform are Monday through Wednesday from noon to 3 p.m. as well as Sunday from 9 a.m. to 3 p.m.

To avoid low engagement, Sprout Social suggests that consumer goods brands should avoid tweeting on Friday and every other day from 10 p.m to 6 a.m.


Aside from 9 a.m. and 11 a.m. on Wednesday, other high engagement opportunities for Healthcare brands. These include:

  • Monday at 2 p.m.
  • Wednesday from 10 a.m. to 2 p.m.
  • Friday at 8 a.m.
  • Wednesday morning

With that said, the safe period for this sector is Monday through Friday from 8 a.m. to 3 p.m. Sunday should be avoided.


Media brands that tweet on Thursday at 9 a.m. and 8 p.m. can enjoy the high engagement. Other high engagement periods for this sector include Thursday and Friday from 4 p.m. to 8 p.m and 7 a.m. to 11 a.m. respectively.

While the safest times are Tuesday through Friday from 8 a.m. to 12 a.m., Saturday offers the least engagement.


For schools, the period with the highest engagement is Saturday at 5 p.m., including 1 p.m. to 10 p.m. On the other hand, Wednesday from 8 a.m. to noon and Friday from 9 a.m. to noon are the safest times, with average engagement.


Although the best time for nonprofits to post is on Wednesday at 7 a.m, other periods offer high engagement. These include Wednesday from 6 a.m. to 4 p.m.

The safe days are Tuesday through Friday from 8 a.m. to 3 p.m, while the least engagements occur every day from 10 p.m. to 4 a.m., including Saturday and Sunday.


Tech brands that are looking to generate high engagement should tweet on Tuesday at 9 a.m. Other high engagement days include Tuesday from 7 a.m. to 10 a.m. and Wednesday from 8 a.m. to 10 a.m.

Tuesday through Friday from 8 a.m. to 1 p.m are the safest times for tech companies to post on Twitter. Conversely, they should avoid tweeting on Saturday and Sunday and from 6 p.m. to 5 a.m. on every other day.

Read More: How to Find the Top Hashtags on Twitter

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Sumbo Bello know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.

Profile Image

Sumbo Bello

Sumbo Bello is a creative writer who enjoys creating data-driven content for news sites. In his spare time, he plays basketball and listens to Coldplay.

Comments (0)
Most Recent most recent
share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.