Marketing 2 min read

Google To Integrate Package Tracking Into Search Results

13_Phunkod /

13_Phunkod /

In a recent blog post, Google announced that it would be bringing package tracking into search results.

Before now, users who want to check the status of their package must log into the carrier website to access the information. In some cases, people may look to the search engine for this information.

To make package tracking information readily available to users, Google is integrating it into search results. That means you’ll be able to enter a tracking number into the query box to view your order status.

In a blog post, product manager at Google, Allen Harveysaid:

“To make it easier to find, we have created a new package tracking feature that enables shipping companies to show people the status of their packages right on Search.”

Simply put, users no longer have to visit shipping sites to access their package status. Yes, the feature is a lot like Google’s featured snippets.

This raises a significant concern:

Could the Package Tracking Feature Take Traffic Away From Carrier Websites?

The obvious answer here is yes!

The shipping website would have to give up a significant amount of traffic to enable customers to access their package status on the SERP. However, inclusion in the tracking program is entirely voluntary.

In other words, shipping companies have to sign up to enable Google to display their tracking information.

At the moment, shipping companies must sign up for the Early Adopters Program to participate in the feature and provide feedback. It’s available in all languages and countries where Google Search is available.

To be eligible for the package tracking early adopters program, you must meet be a package delivery company. Also, you must provide a RESTful JSON or XML API to enable Google to retrieve tracking information.

To join the Early Adopters Program, fill out the interest form.

Read More: Google Adds New Messaging Feature to the Search Console

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Edgy Universe know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.

Profile Image

Edgy Universe

EDGY is an SEO incubator, forecaster, and support center for deep learning, technological advancement, and enterprise-level end-to-end search programs.

Comments (0)
Most Recent most recent
share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.