Marketing 2 min read

You Can't Create Content That's Optimized for Google Discover

HappyChildren /

HappyChildren /

Google compared Discover and Search in a recently updated document on its support page.

Google Discover is not the same as Google Search. With Search, a user enters a query into the search engine to find useful information. Discover, on the other hand, surfaces content based on a user’s interest.

Google’s automated system selects what it believes to be a good match with specific users’ interests. So, content on Discover continually changes as user interest evolves or based on newly published content.

For this reason, traffic from Discover is less dependable or predictable compared to Search. Google recommends that publishers only use Discover as a supplement to Search traffic.

The document reads:

“This means that you might create and optimize content to fulfill specific search needs for search engine traffic, but there is no way to create content that explicitly targets Discover’s interest matching.”

In other words, it’s impossible to optimize your content for the personalized live feed.

The document then went on to explain how content appears in Discover.

How to Get Your Content to Appear on Google Discover

According to Google, you don’t need any structured data or special data to get content to appear on Discover. Google automatically indexes contents that are eligible to appear in Discover.

Be that as it may, being eligible to appear on the personalized content feed is no guarantee that your content will appear, says Google. You still have to meet Discover’s content policies and follow some suggestions to increase your chance of success.

An essential part is to create content that’s both useful and engaging. Other recommendations from Google include:

  • Using compelling, high-quality images
  • Having relevant content with unique insight
  • Providing clear bylines to build transparency
  • Avoiding exaggerated content in title snippet and images
  • Using page titles that capture the article’s essence
  • Avoiding manipulation tactics to generate morbid curiosity or outrage

According to Google, content on the feed come from sites with several individual pages that demonstrate E-A-T. It means Expertise, Authoritativeness, and Trustworthiness.

In conclusion, Google said that publishers could monitor their content’s performance using the Performance Report for Discover.

Read More: Google Updates Ads Policies to ban Stalkerware Technology

First AI Web Content Optimization Platform Just for Writers

Found this article interesting?

Let Edgy Universe know how much you appreciate this article by clicking the heart icon and by sharing this article on social media.

Profile Image

Edgy Universe

EDGY is an SEO incubator, forecaster, and support center for deep learning, technological advancement, and enterprise-level end-to-end search programs.

Comment (1)
Most Recent most recent
  1. Profile Image
    Mike Don December 11 at 1:01 pm GMT

    I clearly advise you stay away from Them they had my funds stock with them. I made a transaction of USD 8,200 to them and I was never able to send my funds out of my wallet. This error continues and I made a request to the support team and I never got their responds. But I finally was able to get my funds with the assistance of a crypto expert named Jeff and I was able to get his attention after sending requests to his mail Jeffsilbert39 gmail com and I got a quick response and he was able to help me get my funds that was stock with Them. Or WhatsApp +84 94 767 1524.

share Scroll to top

Link Copied Successfully

Sign in

Sign in to access your personalized homepage, follow authors and topics you love, and clap for stories that matter to you.

Sign in with Google Sign in with Facebook

By using our site you agree to our privacy policy.