Marketing 7 min read

5 Important Things About Video Marketing Every Marketer Must Know

Video Marketing is everything today. Here's exactly how to make it work for you. Image By studiostock | Shutterstock

Video Marketing is everything today. Here's exactly how to make it work for you. Image By studiostock | Shutterstock

Video marketing is one of the most in-demand promotional tools that you should add to your marketing strategy today.

Several marketers tend to disregard the convenience that video provides when promoting their brands. And that’s because they don’t know how or where to begin.

That’s where this post comes in. In this article, we will discuss the most important things to note about video marketing.

First, let’s consider why you need videos to enhance your marketing strategies.

Why Video Marketing is Essential for Every Brand

Why Video Marketing is Essential for Every Brand ×
Joseph Mucira /

Videos are convenient and efficient for marketing your brand. It offers marketers a versatile and attractive way to share valuable information with their target audience.

In fact, a report suggests that videos can increase the effectiveness of ad campaigns by 600 percent, compared with conventional marketing tools.

As staggering as the number is, it’s hardly surprising. In the U.S. alone, roughly 75 million people reportedly watch videos every day.

According to Wyzowl, 97 percent of marketers said that video has helped their consumers better understand their products and services. Another 76 percent claimed that it helped increase their sales and traffic.

Experts estimate that 80 percent of the total consumer internet traffic will be due to online video streaming this year.

These figures are proof that video marketing is today’s ‘big thing’ in the marketing space. Besides increasing your audience reach and site traffic, online videos can also boost your engagement and brand recognition.

When it comes to video, your content should be in the form of the following:

  • Youtube Video
  • Facebook Video
  • Webinar
  • Instagram Video
  • Twitter Video
  • LinkedIn Video
  • Facebook Live
  • 360 Video
  • Virtual Reality
  • Snapchat

You can either choose one video content strategy or more from the list below. It all depends on your creativity level and your target audience.

Here are the five critical things about video marketing that marketers like you should know.

5 Video Marketing Tips for Marketers

What every marketer should know before posting videos online.
mohamed Hassan /

1. Understand the Different Types of Video Content

Like all text and image content, there are plenty of ways to present video content to your audience. Refer to the list we provided at the beginning of this article.

With a lot of options out there, choosing the right video content can become a difficult task.

So, the first thing to ask yourself is: which platform will I find my target audience? These are the people who’ll watch your content and purchase your product or service.

You may also want to consider the video’s features — such as length— to know the most suitable platform.

For instance, you can easily share short videos on social media platforms such as Twitter and Facebook. What’s more, the videos can generate lots of engagement on these social networking sites.

On the other hand, longer video content is better suited for video streaming websites like Youtube. The Google-owned platform also supports creating playlists for a series of related video content.

Again, pay attention to the difference between each video content. Before you begin, it would be best to do thorough research. That way, you can choose the right material and platform for your campaign.

2. Budgeting

There are two ways of producing video content — in-house or by hiring a professional video creator.

In-house video creation will give you more control over your content, making it easier for you to edit or apply personal touches. However, this process could cost you a lot of money, time, and lost work productivity. This is especially true if you have no prior video editing skills.

On the other hand, hiring professional video creators can save you a lot of time and effort. What’s more, you’ll have professional-looking videos that can drive engagement.

While professional video creation is pricey, you’ll gain more productivity hour. And this could save you more money in the long run.

3. Video SEO

Search engine optimization or SEO is an integral part of any marketing effort.

You need to optimize every element of your web page to ensure that search engines can crawl it. Likewise, video content should be optimized for search engines.

Here’s how to ensure that search engine users find your video content.

First, host your video in your domain so you can derive its maximum SEO value. After that, you may start sharing it with other sites and social media platforms.

Additionally, make sure that you enable the embedding feature of your video. That’s because this technique can improve your chances of receiving inbound marketing links. Also, create a video sitemap for your videos so search engines can easily find them on your site.

Like other elements of your site, optimize your video descriptions to enable search engine bots to understand your content quickly.

Besides, it’ll make it easier to match your content with queries from online users. Only use relevant keywords as tags and always use unique titles.

4. Distribution Strategy

As a marketer, you must know where and when to upload your video.
Joseph Mucira /

Distribution strategy another essential aspect of marketing. It includes your video sharing strategy and where you want your video content to appear.

When creating your distribution strategy, ask yourself the following questions:

  • Should my video content be shared on social media?
  • Where should I be posting my video content?
  • Which video content channel will give the most significant value for my money?
  • How much time and effort must I invest when creating my video content?

As a marketer, you must know where and when to upload your video.

The decision becomes easier if you know where to find your target audiences. You’ll find your potential customers on social media platforms such as Facebook, Twitter, and Instagram in most cases.

For example, Facebook allows marketers to specify the targeted ages and regions of the world they want to reach. With that, it becomes possible to boost video content to gain more relevant traffic and audience.

Also, consider the meaning of your video or the information it conveys. If your video content focuses on workplace practices, you may opt to upload it on a professional networking platform such as LinkedIn.

Remember that choosing the right channel for your video will always give your money the most significant value. That’s because it will enable you to maximize your material’s purpose.

5. Define KPIs

Last but not least, one of the most essential things to consider in video marketing is the KPI.

Key performance indicators are highly beneficial when it comes to providing insights into your marketing efforts’ progress. By defining and actively measuring your video content KPIs, you will immediately learn to retain your marketing approach or change it.

With KPIs, marketers can quickly determine when campaigns go wrong. Then they can use the data to prevent the error from negatively affecting the primary marketing objective.

Consider using two sets of KPIs for campaigns that involve videos. The first should be for the video content itself, while the other is for the overall video marketing strategy.

Final Thoughts: Boost Your Brand with Video Marketing

We now live in a fast-paced world, where people prefer the easiest ways to access information. That’s why videos are popular.

Video marketing is now considered one of the most powerful marketing tools online, gaining more popularity every day. That means uploading more videos can only impact your marketing strategy positively.

So, make the most out of your video content and take advantage of the marketing benefits it offers to promote your brand.

Read More: How To Use Videos In Your Email Marketing

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Chelle Fuertes

Chelle is the Product Management Lead at INK. She's an experienced SEO professional as well as UX researcher and designer. She enjoys traveling and spending time anywhere near the sea with her family and friends.

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